Each pass, depicting the face of Goddess Durga, will enable the holder to visit all pandals in Kolkata and neighbouring Salt Lake City and Howrah district, besides the October 3 carnival. The pass will be valid from September 23 to October 3.
"We want to publicise Durga Puja which is the biggest festival in the world. We want to show to the world what Durga Puja is all about. And it is probably also the biggest food festival in the world. So for the first time we have planned to showcase it," the official said.
In fact, the tourism department has contacted all hotels, starting from top five-star facilities to budget hotels which are preferred by foreign tourists, he said. The consulates in the city have also been provided with these passes, he said.
Last year, the tourism department had tried to woo foreign tourists for Durga Puja carnival on Red Road but it got a poor response.
"This year we do not want to take any chances and hence the passes have been prepared. All the hotels in the city have been asked to provide the passes to their guests. Foreign guests have shown immense interest in it and we are getting calls from hotel authorities for more passes," he said.
Budget and small hotels in south Kolkata's Sudder Street have also been interested in the passes, he said.
The state tourism department has also set up a counter at Netaji Subhas Chandra Bose International Airport to draw attention of visitors.
The tourism department is also planning to bank on the FIFA U-17 World Cup matches scheduled in the city.
"Team members and officials will start arriving on the city from this weekend and early next week. We are planning to tap them at the airport. We'll distribute passes to the FIFA officials. That will earn us a huge mileage," the official said.
"We are hopeful that this year it will be a success and in the coming years we'll make it bigger. We hope for the best," he said.
Get Breaking news, live coverage, and Latest News from India and around the world on NDTV.com. Catch all the Live TV action on NDTV 24x7 and NDTV India. Like us on Facebook or follow us on Twitter and Instagram for latest news and live news updates.