Official sources said the main objective of the campaign will be to encourage citizens to make financial contributions to the 'Armed Forces Flag Day Fund' (AFFD) which is used for the welfare of disabled ex-servicemen, war widows and children of martyrs.
There will be a wide digital campaign spread across Twitter, Facebook and other social media platforms to encourage people to wear the armed forces' flag with pride to show their support and solidarity with the military, the sources said.
They said the campaign aims to increase contributions to the 'Armed Forces Flag Day Fund' which will be used to support disabled ex-servicemen, war widows, children of martyrs and other such beneficiaries.
The sources said the campaign is in sync with Ms Sitharaman's resolve to ensure welfare of the ex-servicemen.
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