Burgundy Is The New Orange? iPhone 18 Pro, Pro Max To Come In 2 New Colours

Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its 'Surprise and Shine' event, with the new models retaining much of the design language of last year's iPhone 17 Pro while introducing a refreshed colour lineup. The new Pro lineup introduced variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro.

However, the biggest visual change is the addition of two new finishes: Glacier and Burgundy. The iPhone 18 Pro is also available in Deep Black and Silver, giving buyers four colour options in total. "Choose from four gorgeous finishes with colour-matched back glass," Apple says. 

Apple has taken a more colour-matched approach to the rear of the phone, with the aluminium frame and Ceramic Shield glass designed to blend more closely with the overall finish. The result is a more unified look compared with previous Pro models.

Apple described the new colours as a Deep Black, a refined Silver, a new Glacier Blue, and Burgundy – calling the latter a "sophisticated and unique new colour".

Deep black, glacier blue, and burgundy! iPhone 18 Pro colors! #applevent pic.twitter.com/1RBt1cl14T

— iJustine (@ijustine) September 9, 2026

Here it is, burgundy iPhone 18 Pro 👀 #appleevent pic.twitter.com/pN8JJUjUCX

— iJustine (@ijustine) September 9, 2026

The iPhone 18 Pro Max offers the same colour choices in a larger form factor, while the overall design remains familiar to iPhone 17 Pro owners.

The new iPhones are powered by Apple Intelligence, with users also able to access more powerful AI models through Apple's Private Cloud Compute system.

Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18. In India, the iPhone 18 Pro starts at Rs 164,900, while the iPhone 18 Pro Max starts at Rs 179,900. Both models will be offered with 256GB, 512GB, 1TB and 2TB storage options.

Today's launch marked John Ternus' first appearance as Apple's CEO. He received a standing ovation from the audience that lasted for around 30 seconds.