- "Wrong messaging sir," read a comment
- "A film on women with no woman in the frame," read another
- "Team of Pink, all in one frame," is what Big B tweeted with a picture
When it released, Pink was considered affirmative action on behalf of a newly-woke film fraternity looking to right some patriarchal wrongs. In fact, it won the National Award for Best Film on Social Issues. But it appears that we got it wrong - Pink was not, after all, a film about consent and sexual assault as seen through the eyes of three central female characters; it was a film about a man who (with some backstage help from other men) saves three damsels in distress. Once rescued, these women cease to exist.
"A film on women with no woman in the frame," one comment reminded Amitabh Bachchan. "A National Award winning film about women's dignity and rights but the celebration above has only men in the frame. Wrong messaging sir," said another.
T 2549 - The team of 'PINK' .. all in one frame .. and .. ALL, independent, individual .. NATIONAL AWARD WINNERS !!pic.twitter.com/uQV55nUQsO— Amitabh Bachchan (@SrBachchan) September 16, 2017
It isn't the first time the 74-year-old actor has been called out for championing feminism in a tone-deaf manner. Before Pink released, he wrote an open letter to his granddaughters Navya Naveli Nanda and Aaradhya Bachchan exhorting them to live life on their own terms without worrying about being judged for the 'length of their hemline.' Mr Bachchan's intent may have been admirable, his execution was criticised as lacking: the letter held Navya and Aaradhya's great-grandfathers up as ideals - but why were the high achieving women of the Bachchan and Nanda families ignored, critics wanted to know.
It seemed then, as it does here, that women exist only to be lectured to or lectured about on principles of liberty, equality and fraternity.