About 80.7%  of brands operating in the Indian market are yet to achieve High AI Visibility, according to The State of AI Discovery in India (Q1 FY2026-27), the inaugural SearchScore.AI Discovery Index released by DareAISearch.

The benchmark study analysed 2,981 brands across 15 industries using 59,620 AI prompts to understand how brands are discovered, cited and recommended across leading AI-powered search platforms, including ChatGPT, Gemini and Perplexity. The report found that only 19.3% of brands currently achieve High AI Visibility, while 80.7% remain below the benchmark, highlighting a significant opportunity for businesses as consumers increasingly rely on AI to compare products, evaluate services and recommend brands before making purchase decisions.

The findings reflect a broader shift from traditional search to AI-powered discovery, where AI is evolving from an information retrieval tool into a trusted decision-making layer. As a result, AI Visibility is emerging as a critical business metric alongside traditional search performance and brand awareness.
 

Akshat Siddhant, Lead Quant Analyst, Mudrex

Bitcoin is holding just below the $65,000 level at the start of the week, having weathered a turbulent seven days that included fallout from a hardware wallet security exploit and a contentious minority-chain split, without any significant price damage. US spot Bitcoin and Ether ETFs together attracted around $1.1 billion in net inflows over the past week, their strongest weekly performance since mid-April. The next major test arrives on August 12, when the US will release its July CPI inflation print. A reading softer than the expected 3.42% year-over-year could ease pressure on the Federal Reserve and push Bitcoin above the $65,500-$66,000 resistance zone. A higher-than-expected number, however, would reinforce rate-hike fears and likely pull Bitcoin back toward the $63,000-$63,800 support band.

BTC held firm near the $65,000 handle through the weekend, consolidating just below the level after Friday's push higher and trading around $65,000 as of now (24h change roughly flat at 0.3%, up ~3.4% on the week). The move was driven largely by a soft July jobs report - the U.S. economy shed 23,000 jobs against expectations of 80,000 gains, with unemployment ticking to 4.1% - which revived rate-cut hopes and lifted risk assets into the weekend. Weekend trade was quiet on thin volume, with BTC oscillating in a tight $64,800-$65,100 band and failing to decisively break above $65,000, a level that continues to act as a key supply zone. Spot demand has been quietly rebuilding (cumulative volume delta recovering off its lows), but a confirmed breakout still needs stronger spot flows and expanding open interest. ETH tracked broadly sideways, holding near $1,900 after Friday's bounce. Near-term support sits at $64,300-$64,600, with a break below exposing the $63,000 consolidation floor and then the $62,000-$63,000 zone. On the upside, a clean reclaim and hold above $65,000 opens the path toward $66,300 and, if momentum builds, the $67,000-$68,000 region. Broader sentiment remains cautious-to-constructive, with markets watching Fed easing signals, oil-price swings tied to Strait of Hormuz negotiations, and progress on U.S. crypto legislation (Clarity Act). 

Ravi Singh, Chief Research Officer from Master Capital Services Ltd

Indian equity benchmarks extended their winning run for a second straight week, with the Nifty50 climbing 0.77% to close at 24,570.65 and the BSE Sensex adding 0.52% to settle at 78,499.17. The week saw sharp swings on both global and domestic fronts, though sentiment steadied as it progressed. SEBI's newly introduced Closing Auction Session (CAS) mechanism dominated market conversation through the week. Its rollout triggered pronounced volatility in the initial sessions, particularly around the close, but participants gradually adjusted to the new price-discovery process, and stability returned by the latter half of the week. Broader markets outperformed, with both the Nifty Smallcap and Midcap indices scaling fresh record highs - the Smallcap index surged nearly 2.73%, while the Midcap gauge advanced around 1%, reflecting continued risk appetite among domestic investors. On the global front, easing geopolitical tensions between the US and Iran lifted sentiment meaningfully, as crude oil prices fell nearly 8% to $87 a barrel, easing input-cost concerns for the broader economy. The rupee extended its gains for a second consecutive week, appreciating 0.20% to 95.1980, a trend that typically bodes well for foreign portfolio flows. The US Dollar Index held below the 100 mark, while the 10-year US bond yield stayed under 4.7%, both supportive of emerging-market equities. Domestically, however, it was company-specific and policy triggers that did the heavy lifting. Better-than-expected Q1 earnings, robust auto sales numbers, and a balanced RBI monetary policy stance emerged as the week's key positive drivers. Flows told a similar story of confidence: FIIs remained net buyers for a second straight week, infusing around Rs 2,888 crore into the cash market, while DIIs extended their buying streak that has now run for months, pumping in roughly Rs 7,767 crore.

Nifty extended its winning streak for a second consecutive week, advancing 0.77% while sustaining above the recent trendline breakout, reinforcing the prevailing bullish sentiment. The index continues to trade above all key moving averages, indicating a strong underlying trend, with every decline attracting fresh buying interest. Immediate support is placed at 24,300, which coincides with the 21 day EMA, while stronger support is seen near 24,100. On the upside, resistance is positioned around 24,800. A decisive breakout above this level could accelerate bullish momentum and pave the way for the psychologically significant 25,000 mark in the near term.

Bank Nifty extended its gains for the second consecutive week, rising nearly 0.84%, while continuing to consolidate within the 56,000-58,600 range. Despite the sideways movement, the broader trend remains positive as the index continues to trade above all key exponential moving averages, indicating sustained bullish momentum. A buy on dips strategy remains favourable, with the 55-day EMA near 57,000 acting as immediate support, while the major support is placed at 56,000. On the upside, 58,000 remains the key hurdle. A decisive breakout above this level could trigger fresh buying momentum and pave the way towards the 58,600 resistance zone.
 

Harish Vatnani, Head of Trade, ZebPay

"Bitcoin continues to struggle below the $65,000 mark after another failed attempt to break higher. Spot data remains mixed, with $412 million in net outflows suggesting some accumulation as coins leave exchanges, although the scale remains modest. 

Meanwhile, a minority Bitcoin chain linked to BIP-110 has seen activity nearly stop after separating from the main network on August 9. It produced just two blocks in its first eight hours, compared with 48 blocks on the main chain during the same period. 

The stronger bullish signal is institutional demand. U.S. spot Bitcoin ETFs recorded $853.5 million in net inflows from August 3-7, marking five consecutive positive sessions and their best weekly inflow since April. BlackRock's IBIT captured a significant share of the demand, while total Bitcoin ETF assets have risen to around $80 billion, providing renewed institutional support for BTC. 

At the time of writing, BTC was trading at $65,225.

BTC, on a daily time frame, continues to consolidate and trade in a range between $60,000 to $ 67,000 with low volumes. Breakouts on either side of the range will further decide the trend for the asset. If the price breaks the recent low of 57,800 and closes below the key support of $60,000 then we can expect further downfall and the price may test the next support which is at $52,000."

Nischal Shetty, Founder, WazirX

"Global macro indicators present a mixed backdrop for crypto markets. A Global PMI of 52.1 signals continued economic expansion, while robust South Korean exports point to resilient technology demand, supporting risk assets. However, U.S. inflation (PCE) at 3.7% could keep the Federal Reserve cautious on interest rates despite weaker employment data, potentially limiting upside for cryptocurrencies. Meanwhile, stronger China producer prices and stable manufacturing activity suggest improving industrial demand. Overall, the data supports a constructive long-term environment for crypto, although persistent inflation and monetary policy expectations may keep near term price movements conservative.

Bitcoin continues to trade within a well-defined consolidation range, with $64,000-$64,500 emerging as immediate support and $65,500-$66,000 acting as the first resistance zone. A sustained hold above the $65,000 mark would indicate that buyers remain in control of the current range, while a move below $64,000 could shift attention toward the stronger $62,500-$63,000 support area. 

Ethereum is displaying similar price action, with $1,880-$1,900 serving as the key support region and $1,920-$1,950 representing the immediate resistance band ahead of the psychological $2,000 level. For futures traders, maintaining the price above $1,900 while testing higher resistance could signal increasing market participation without necessarily indicating a breakout. 

Meanwhile, Zcash remains one of the stronger performers after its recent rally, with $490-$500 now acting as an important support zone and $520-$530 as the first area of resistance. A successful hold above $500 would reinforce the asset's recent strength, while a move below that level could see traders monitor the $470-$480 support region. 
Asian markets are largely extending Friday's US optimism. Nikkei 1.9% is leading gains, benefiting from the global tech rally and supportive risk sentiment.

Friday's decline in gold suggests inflation fears are not currently dominating investor sentiment. Equity markets appear comfortable with the current policy outlook of the Central Bank, implying investors are not expecting an imminent hawkish move.

Institutional demand in crypto remained strong as U.S. spot Bitcoin ETFs attracted $865 million in net inflows last week, while Ethereum ETFs added $244 million, bringing combined inflows above $1.1 billion. Despite this, Bitcoin continues to consolidate around $64,000-$65,000, highlighting that ETF buying is being offset by selling across exchanges and derivatives markets. Technically, Bitcoin's most short- and medium-term moving averages indicate Buy signals, although the 100- and 200-day averages still indicate longer-term resistance."

Vikram Subburaj, CEO, Giottus.com

Bitcoin was trading near $64,936 on August 10, almost unchanged over 24 hours, after moving between $64,678 and $65,402. Beneath that narrow range, however, institutional demand, on-chain activity, and macro expectations have all begun to change.

US spot Bitcoin ETFs received $865.3 million between August 3 and August 7. All five sessions recorded net inflows. BlackRock's IBIT accounted for $693.5 million, or about 80% of the weekly total. This was a significant reversal from the previous week's $61.5 million outflow.

Yet Bitcoin has not moved proportionately. The inflows have helped protect the lower end of the range, but they have not been strong enough to push the asset decisively above $66,000. This suggests that the new ETF demand is being met by supply elsewhere in the market. It also explains why the recovery from $62,600 earlier in August has stopped near $65,000. The immediate technical structure remains well defined. The first support lies around $64,600, followed by the more important $63,000-$63,400 region. Glassnode data show that approximately 515,000 BTC, representing more than 3% of circulating supply, last changed hands near $63,000. Another 362,000 BTC is concentrated around $61,000. These cost-basis clusters give buyers a clear incentive to defend both levels.

Resistance begins around $65,400 and extends to $66,000. A sustained close above $66,000 would bring $67,000 into view and improve the case for a larger recovery. Failure to hold $63,000, on the other hand, would increase the probability of a decline towards $61,000 and possibly $60,000. Bitcoin therefore remains inside a range where both buyers and sellers have identifiable price levels, but neither side has established control.

Holder behaviour is also relatively stable. Glassnode found that daily active addresses and entity-adjusted transfer volumes had moved above their upper statistical ranges. At the same time, the ratio of short-term-holder supply to long-term-holder supply remained close to historical lows. This indicates that much of the circulating supply continues to be held by investors with longer time horizons.

The next major direction is likely to be decided by the US macro calendar. July nonfarm payrolls declined by 23,000, while the May and June figures were revised down by a combined 103,000. The unemployment rate remained at 4.1%. The weaker labour data reduced the immediate pressure on the Federal Reserve to raise rates, but inflation remains the deciding variable.

The July CPI report is due on August 12. Expectations point to headline inflation of around 3.4%, compared with 3.5% in June, and core inflation near 2.5%. The PPI report follows on August 13, with retail sales due on August 14. The minutes of the Federal Reserve's July meeting will be released on August 19. That meeting ended with a 9-3 vote to retain the federal funds rate at 3.50%-3.75%, with three members favouring an increase. July PCE inflation and the second estimate of second-quarter GDP are due on August 26.

A softer CPI reading would reinforce the message from the employment report. Lower Treasury yields and a weaker dollar could then help Bitcoin challenge $66,000. A higher inflation print would revive the prospect of a September rate increase and could return the asset to its $63,000 support.

The altcoin market is offering little evidence of broader risk-taking. Among the five largest non-stablecoin altcoins, Solana gained 0.80%, TRON rose 0.33%, and BNB added 0.11%. Ethereum declined 0.15%, while XRP fell 0.61%. With Bitcoin dominance at 58.9%, these modest and mixed movements point to selective positioning rather than the beginning of a broad altcoin rally.

Our advice: For investors, the market has improved since the weakness seen in June and early July, but ETF inflows alone cannot confirm a trend reversal. Bitcoin must hold the $63,000 cost-basis zone and close convincingly above $66,000. Until those conditions are met, the more credible assessment is that institutional demand has strengthened the floor without yet removing the ceiling.

Rajesh Palviya, Head of Research, Axis Direct

The Nifty 50 ended Friday at 24,570.65, down 65.35 points, or 0.27%, as firm crude prices and heightened tensions in West Asia weighed on financials, though strength in auto and IT stocks cushioned the decline. Despite Friday's dip, the index capped a strong week. Global cues remain supportive, with Wall Street ending higher after a surprise decline of 23,000 in July payrolls reduced expectations of a September Fed rate hike. The S&P 500 gained 0.62% to a record 7,757.64, while the Nasdaq Composite advanced 1.30% to 26,690.62, supported by a rebound in semiconductor stocks. The Dow Jones also rose 0.28% to 54,036.93.

Asian markets have carried forward the positive momentum, with Japan's Nikkei 225 trading over 1% higher near 66,300 and South Korea's Kospi gaining nearly 1.7%, led by chipmakers. However, elevated crude prices remain a key risk. Brent crude has risen for the third consecutive session to around $84.4 a barrel after Iran indicated no immediate reopening of the Strait of Hormuz, while weekend attacks on Gulf shipping have kept the geopolitical risk premium elevated.

GIFT Nifty is trading around 24,670, indicating a positive start with a premium of nearly 100 points over Friday's Nifty close.

The near-term bias remains cautiously positive. The Nifty's ability to sustain above 24,450 keeps the recovery structure intact, while a break below 24,300 could weaken the momentum. On the upside, 24,750 remains the immediate hurdle; a sustained move above this level could pave the way towards 24,950. While elevated crude remains the key risk, any meaningful easing of tensions around the Strait of Hormuz could provide further relief and allow domestic equities to capitalise on the favourable global cues.

Riya Sehgal, Research Analyst, Delta Exchange

Crypto and broader risk markets enter the week with a constructive but increasingly data-sensitive setup. Friday's weaker-than-expected U.S. payrolls report materially softened expectations for further Federal Reserve tightening, weakening the dollar and supporting equities, precious metals and digital assets.
Bitcoin is holding around $65,000, with the 4-hour structure remaining bullish above its major moving averages. The $64,200-$64,500 region remains the key demand zone, while $65,400-$65,600 is the immediate resistance. A sustained 4-hour breakout above this area could open the path toward $66,000 and potentially $67,000, whereas losing $64,200 would weaken near-term momentum.
Ethereum is similarly constructive above $1,900. Immediate resistance sits around $1,925-$1,940, and a decisive break above $1,940 could strengthen upside momentum. On the downside, $1,900-$1,910 is the first support, followed by $1,885-$1,890.
Gold's broader technical structure also remains bullish after its sharp post-payroll rally. However, repeated rejection around $4,330-$4,350 indicates some near-term cooling. $4,280 is the critical support; holding above it preserves the bullish structure, while a breakout above $4,350 could reopen further upside.
Attention now shifts to U.S. CPI. Softer inflation could extend the rally across crypto and precious metals, while an upside surprise could revive dollar and Treasury-yield strength and trigger broader profit-taking.

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At the close on Friday, the total market cap of all BSE Sensex companies stood at Rs 4,93,34,286.