NDTV and Dettol have launched a nationwide campaign called <i>Banega Swachh India</i>. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.
As a part of this initiative, is the 12-hour LIVE televised Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene.
Meet NDTV's six Swachh Ambassadors, remaining three will be announced soon.
1. Suresh Prabhu, Railway Minister
2. Saina Nehwal, Arjuna Awardee and Badminton Player
3. Arvind Gupta, National Head of BJP IT
Priyanka Chaturvedi, Spokeperson, AICC
4. Dettol India
5. Anand Mahindra Chairman and MD, Mahindra Group
6. Ronnie Screwvala, Founder Trustee, Swades Foundation
Campaign Ambassador, Amitabh Bachchan's closing remark: We have spoken enough, now it is time to act. Every Indian needs to take charge and make this initiative a success.
Anand Mahindra, one of NDTV's Swachh Ambassadors: This is like the freedom movement and everyone of us has to take ownership and make this initiative a success.
KM choir is back on stage for their closing act of the Swachh India Cleanathon.
With 15 minutes to go with the Swachh India Cleanathon, donations cross Rs. 281 crores.Donations continue on our site. So continue your support and help us build more toilets in India. For donations log on to http://goo.gl/NTNgjR
Laxmikant Parsekar, Chief Minister of Goa joins in it to lend support to the Swachh India Cleanathon. He spoke about the Sanitation scheme in Goa which is limited to OBCs, SCs, STs, where the government has entrusted the responsibility to an NGO named Sulab International. And where Sulabh International is being paid to construct a toilet in Rs. 24,000. This benefit is provided to only OBC families and ST families with an annual income below Rs. 25,000. In days to come the state government plans to extend these facilities even to other communities, where the income is low.
Singer Jonita performs during the Swachh India Cleanathon.
One of NDTV's Swachh Ambassador nominees is Railway Minister, Suresh Prabhu.
Anand Mahindra on Swachh India Cleanathon: We should identify people below the poverty line and get them to maintain the toilets. We need to figure out ways to get people to own and sustain this initiative.
Chanda Kochhar, MD and CEO, ICICI Bank on Swachh India Cleanathon: Every branch has been asked to take care of the cleanliness around their branches. Cleanliness has to become central to our thinking and we need to spread this message to as many people as possible and not just confine it to our bank branches.
Anand Mahindra Chairman and MD, Mahindra Group donates Rs. 30 crores to Swachh India Cleanathon.
With one hour to go NDTV-Dettol Banega Swachh India Cleanathon raises over Rs. 250 crores.
Ronnie Screwvala, Founder Trustee, Swades Foundation commits to building 25,000 toilets during the Swachh India Cleanathon.
Rajiv Pratap Rudy, MoS, Skill Development and Entrepreneurship during Swachh India Cleanathon: It is shameful that in today's day and age we are a laughing stock in front of the entire world. Either we don't have toilets, or we have toilets where we don't have water, if we have water then toilets have no doors. It is a very big challenge and state governments have a huge role to play.
On the sidelines of the Swachh India Cleanathon, it's time for a selfie.
Dr. Prannoy Roy: Our rivers are worse than sewers. There are solutions and we are not doing anything about it.
Coming up on Swachh India Cleanathon:
As part of the 12-hour Swachh India Cleanathon, clean-up drives were organised across India. One of the clean-up drives was organised on the Ghats of Ganga in Varanasi.
Ronnie Screwvala, Founder Trustee - Swades Foundation on Cleanathon: Rural India feels alienated. You need to give them a sense of ownership in such initiatives to make a difference.
Priyanka Chopra: Sustaining the efforts of a clean-up drive more important.
Bollywood Actor, Priyanka Chopra joins the Swachh India Cleanathon. She was nominated by the Prime Minister, Narendra Modi as one of the Swachh India Ambassadors. She on her part nominated NDTV as one of her Swachh India Ambassadors.
Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation on Cleanathon: Cleaning up the Ganga is tough but not impossible. We are looking at short term and long term solutions.
Coming up on Swachh India Cleanathon
Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation joins the Swachh India Cleanathon Live from Sangam Ghat, Allahabad.
Television Actor Mouni Roy, performs on popular Waheeda Rehman songs as a tribute to the legendary actress.
Coming up on Swachh India Cleanathon
Mamata narrates her story at Swachh India Cleanathon. The 17-year old dropped out of school from Mewat Haryana because there was no toilet. She travelled 12 kms to another school which had a toilet.
Alka Yagnik pays tribute to Waheeda Rehman at the Swachh India Cleanathon.
Legendary Actor, Waheeda Rehman joins the Cleanathon to the support the cause of Swachh India.
Hemant Soren, Chief Minister, Jharkhand on Swachh India Cleanathon: It is not nice to defecate in open but this is the natural way people have been used to. We need to first improve the situation in urban areas and then bother about rural areas. Rural areas may not have toilets but they are more clean than the urban areas.
Prasoon Joshi commits to building 50 toilets as part of the Swachh India Cleanathon on behalf Mcann.
It is all happening at the Swachh India Cleanathon.
Manwara Begum narrates her story at the Swachh India Cleanathon.
She has been working as rag picker since the age of 7.
There are around 2 million estimated rag pickers in India.
Bharati Chaturvedi an environmentalist and writer Founder and Director, Chintan Environmental Research: Rag pickers are an integral part of our waste management system, India cannot become Swachh without addressing the issues of rag pickers. We have to say,
Salaam kabaddi.
NDTV-Dettol Banega Swachh India crosses Rs 200 crores in donations after 8 hours of the Cleanathon.
Vijay Chadda, CEO of Bharti Foundation announces a donation of Rs. 100 crores during the Swachh India Cleanathon.
Partners for Swachh India Cleanathon like
- Bindeshwar Pathak, Founder, Sulabh International
- Meenakshi Batra, CEO, Charities Aid Foundation
- Neeraj Jain, Chief Executive, WaterAid India
explain how the money raised will be used and how the areas to build toilets will be identified.
Priyanka narrates her story at Swachh India Cleanathon. She left her husband's house because there was no toilet in his house. She would not eat during the day and would have to go out at night to defecate. She only returned to his house once a toilet was built and now she, alongwith her husband, has become an activist in advocating the need for toilets in rural areas.
Sushmita and Vijay are residents of an urban slum cluster at Reay Road in Bombay Port Trust. Despite being in an urban area, they had no toilet in their house. They highlight the issues faced by them during the Swachh India Cleanathon.
Prasoon Joshi on Swachh India Cleanathon: Symbolism is important. High profile people or celebrities sporting a broom is not a bad thing. If you can change hairstyles or fashion, following your favourite celebrity then why can't you change your behaviour based on the message they are trying to convey?
Tusshar Kapoor on Swachh India Cleanathon: This is an important movement and for this movement to sustain, it needs to be backed by education.
Javed Akhtar joins in to support the Swachh India Cleanathon.
Siddhant Bhosle, Singer performs at the Cleanathon.
Arjun Kapoor and Sonakshi Sinha commit to build 10 toilets each during the Cleanathon.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited donates Rs. 15 lakhs for Swachh India Cleanathon.
Here is Govinda's scintillating tribute to Amitabh Bachchan during the Swachh India Cleanathon:
Actors Arjun Kapoor and Sonakshi Sinha lend their support to the Swachh India Cleanathon.
Popular TV serial
Tarak Mehta Ka Ulta Chashma cast, nominated by Prime Minister Narendra Modi as one of his Swachh Ambassadors, perfom a
Garba at the Cleanathon highlighting their vision of a Swachh India.
Norangdesar in Bikaner has toilet in every household, how did they do it?
Arvind Gupta, National Head of BJP IT Cell becomes the third Swachh Ambassador nominated by NDTV.
Arjuna Awardee and ace Badminton player, Saina Nehwal becomes the second Swachh Ambassador nominated by NDTV.
Amitabh Bachchan hugs Govinda after his performance during the Swachh India Cleanathon.
Govinda performs on the famous
Khayike Paan Benaras-wala from Amitabh Bachchan's 1978 icon film Don.
Govinda's electrifying tribute to Big B on the Cleanathon stage.
Govinda performs on a medley of famous Big B dialogues and songs as a tribute to Amitabh Bachchan at the Swachh India Cleanathon.
Coming up on Swachh India Cleanathon:
Zarina Screwvala, Managing Trustee, Swades Foundation: You have to involve the community to help maintain the toilets, once the toilet is built. Once the community adopts it and they love the toilet, they will make it work.
Amitabh Bachchan on Swachh India Cleanathon: You think dirty if you live in a dirty environment.
Zarina Screwvala, Managing Trustee, Swades Foundation: There are instances in villages that we have worked in where women have to wait all day, for as long as 14 hours to go and defecate at night, due to lack of toilets. These lead to serious health issues for women.
Nearly Rs.7 lakhs received through phone calls and SMS. To donate via SMS, type TOILET and send it to 56388.
5 hours since the Swachh India Cleanathon began, donations cross Rs. 100,50,00,000 mark. Help build more toilets in India. To donate log on to http://goo.gl/NTNgjR.
Shashi Tharoor, Congress MP on Swachh India Cleanathon: We are a country of cleanliness in private and squalor in public.
Actor Boman Irani on Swachh India Cleanathon: We as Indians are shy people, but somehow we don't feel shy about spitting and defecating in public. It is about discipline.
Cyrus Broacha and Boman Irani enjoy the performance by Sudesh Bhosle during the Cleanathon.
Singer Sudesh Bhosle pays tribute to Amitabh Bachchan at the Swachh India Cleanathon. Sings popular numbers from Big B's movies.
Coming up on Swachh India Cleanathon.
Dr Prathap Reddy of Apollo Hospitals commits to contribute money to build 1000 toilets.
Shashi Tharoor, Congress MP on Swachh India Cleanathon: We have had many iterations to Government Sanitation programmes since Independence but implementation is a big challenge. Governmental action is a must and PM's efforts and initiatives like this is helping get the focus back on this critical issue.
Chandra Babu Naidu, Chief Minister of Andhra Pradesh lends his support to the Swachh India Cleanathon and talks about various steps that the state has undertaken to raise awareness and get prominent citizens of the state to campaign and propagate the message of sanitation and cleanliness.
Prime Minister Narendra Modi lends support to the Swachh India Initiative.
Sachin Tendulkar on Swachh India Cleanathon: People have to take more responsibility and commit themselves to not dirty
Bharat Mata. And it is important for people to clean up India on their own. If each person in India dedicates ONE hour in a year to clean-up India drive, then even that will make a difference.
Sachin Tendulkar, one of the Swachh Ambassadors of Prime Minister Narendra Modi, talks about the clean-up drive undertaken in Bandra, Mumbai.
Madhya Pradesh Chief Minister Shivraj Singh Chouhan lends support to the 12-hour Swachh India Cleanathon.
Ugly Indians Bengaluru's faceless warriors on clean mission, shows the way on how to do good work for the benefit of the people and not worry about taking credit for it.
Priyanka Chaturvedi, Spokeperson, AICC: We need to be part of the change we are talking about and social media has a role to play.
Rajeev Chandrasekhar, MP, Rajya Sabha joins the clean-up drive in the city of Bangalore during the 12-hour Swachh India Cleanathon.
Vineet Mittal, Vice-Chairman of Welspun Renewables donates Rs.10lakhs during the 12-hour Cleanathon for the Swachh India initiative to build toilets in India.
As part of the 12-hour Cleanathon, clean-up drives are being organised in different parts of the country. Join us in our initiative t clean-up India. Upload pics and videos of your efforts to clean-up India. Best entries to be featured on NDTV during the Cleanathon and you could also win a gift voucher: goo.gl/A0KGjh
KM choir started off the Swachh India Cleanathon with their beautiful performance, earlier today.
More than one and a half hours into the 12-hour Cleanathon, donations cross the Rs. 100 crores mark. Help us build more toilets in India. To donate log on to http://goo.gl/NTNgjR.
Amitabh Bachchan on Cleanathon: Apart from the need for toilets, people need to be educated about the importance of washing hands.
Women face some serious issues in rural areas due to lack of toilets.
Anandiben Patel, Chief Minister of Gujarat: We have to inculcate cleanliness as a habit among people otherwise this initiative will not work. Women will play a huge role in this area.
Anandiben Patel, Chief Minister of Gujarat: In next 3 years, we are targetting toilets in every household in Gujarat and at the same time we are also trying to figure out how to recycle waste, which is a huge issue in itself.
Anandiben Patel and Devendra Fadnavis talk about various initiatives that they are planning and are already implementing at the grassroot level to encourage people to build and use toilets. Additionally work is on to spread awareness among people about why using toilets is important for a healthy life.
Anandiben Patel, Chief Minister of Gujarat joins in to support the Swachh India Cleanathon.
Devendra Fadnavis, Chief Minister, Maharashtra: Swachh Bharat is Swastha Bharat, so please donate and take part in the Cleanathon and the Swachh Bharat initiative.
For donation details log on to: http://goo.gl/NTNgjR
Devendra Fadnavis, Chief Minister, Maharashtra: We want to educate not just the current generation, but also the next generation on the importance of sanitation and cleanliness. We are tapping Universities and Vice-Chancellors of prominent Universities for this purpose.
Devendra Fadnavis, Chief Minister of Maharashtra is the first CM to join the 12-hour Cleanathon.
Join in on the clean-up drive taking place all across India or just undertake a clean-up of your surroundings. Upload pics or videos of your efforts. Best entries will be featured during the 12-hour cleanathon on NDTV, plus win gift vouchers. For more log on to: http://goo.gl/A0KGjh
Vikram Chandra at Cleanathon: As many as 15 Chief Ministers are expected to join the Cleanathon during the 12 hour initiative.
Rakesh Kapoor, Global CEO of Reckitt Benckiser kickstarts the donation at the Cleanathon with 100 crores donation to the initiative. The company will spend the money over the next 12 months to spread awareness about sanitation and cleanliness.
One of the key components of the initiative was the Swachch Express. NDTV-Dettol Swachh Express travelled through 8 States, to create awareness at grassroot Level. It started from New Delhi in October.
Partners of the Banega Swachh Campaign - Rakesh Kapoor, Global CEO and Nitish Kapoor, Managing Director of Reckitt Benckiser India, join Vikram Chandra and Amitabh Bachchan on stage.
Amitabh Bachchan during Cleanathon: 600 million people defecate in the open in India. This needs to change.
Vikram Chandra joins Amitabh Bachchan on stage for the 12-hour Cleanathon.
KM Choir perform A R Rahman's Vande Mataram in their opening act during the Cleanathon.
