Suzuki Avenis Teams Up With Naruto In Latest Brand Collab

Suzuki Motorcycle India Limited, the two-wheeler manufacturing arm of Suzuki Motorcycle Corporation, has announced a new collaboration with Naruto Shippuden, which is one of the most popular anime in the brand's home country and around the world. As part of the partnership, the brand has unveiled a Suzuki Avenis, which gets anime-style graphics and visual upgrades.

Anime has been attracting a significant audience among the youth in India. Suzuki Motorcycle India aims to leverage this trend by associating the sporty Avenis with Naruto's "never-give-up" mindset. The company states that this partnership is intended to connect the realm of anime with its younger consumers, merging pop culture with transportation.

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The scooter features a 124.3cc, single-cylinder, air-cooled engine equipped with Suzuki Eco Performance technology. It includes LED lighting, a fully digital instrument panel, and a sleek, aggressive design. Practical elements such as a front box with a USB charging port, an external fuel cap, and 21.8 litres of under-seat storage enhance usability, in addition to features like telescopic suspension, a combined brake system, 12-inch tires, and a side stand.

The Avenis is available in three versions. The Standard Edition and the Ride Connect Edition can be purchased in various dual-tone colors, including Metallic Matte Platinum Silver No. 2 / Glass Sparkle Black, Glossy Sparkle Black / Pearl Glacier White, Glossy Sparkle Black / Pearl Mira Red, and Glossy Sparkle Black, while the Special Edition comes in a unique black and silver combination.

Speaking on the announcement, Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, "The AVENIS is a scooter designed for young riders who seek style and performance in everything they choose. This collaboration adds an extra layer of excitement, making the scooter experience more engaging and relatable. It also introduces a special AVENIS x NARUTO SHIPPUDEN theme, featured across activations and merchandise, giving fans an opportunity to experience their favourite anime universe in a completely new way."