New Bajaj Pulsar Lineup On Anvil; 8 New Models Under Development

Bajaj Auto is gearing up for one of its busiest product cycles yet, with plans to launch eight new motorcycles over the next four to five months. This aggressive rollout follows seven introductions and updates since Diwali last year, including refreshed versions of the Pulsar 125 and Pulsar 150. The momentum reflects Bajaj's strong performance in Q3 FY2026, where the company reported robust growth across both domestic sales and exports. Flagship offerings such as the Pulsar range, Chetak EV, and Bajaj's partnerships with KTM and Triumph have all contributed to this surge.

The upcoming launches will heavily feature the Pulsar brand, with refreshed models and new variants forming the bulk of introductions. Some 2026 products, like the Pulsar 150 Twin Disc and Pulsar 125 split-seat variant, have already reached showrooms. More Pulsar models are expected in March and May 2026, potentially including adventure and off-road bikes either under the Pulsar umbrella or a dedicated sub-brand. Bajaj is also preparing next-generation versions of the Pulsar Classic 125, 150, and 220F, which are likely to receive significant upgrades such as a new chassis, refined engines, updated suspension for sportier handling, fresh graphics, and enhanced features.

Beyond the Pulsar family, Bajaj is working on an entirely new product line outside the Pulsar brand. Executive Director Rakesh Sharma confirmed during the earnings call that this project is in development, with a launch expected in the early part of FY2026-27. While details remain under wraps, the new model is positioned to broaden Bajaj's portfolio and tap into fresh segments.

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Strategically, Bajaj is looking to sharpen its presence across the spectrum. At the entry level, the company sees a need for a dedicated 125cc brand to create a clearer price ladder below Pulsar. At the premium end, Bajaj plans to expand the Dominar franchise, particularly targeting global markets where demand for 250cc-plus motorcycles is stronger than in India. For instance, Bajaj sells more large-capacity bikes in Mexico than domestically, underscoring the importance of exports in shaping product strategy.

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The company is also evaluating dual-sport and off-road formats, which could either debut under a new identity or revive dormant brand names already in Bajaj's portfolio. With eight launches lined up and broader brand expansion on the horizon, Bajaj Auto is positioning itself for a transformative year in both domestic and international markets.