Mercedes-Benz Unveils Luxury Skyscraper Towers In Dubai; Here's What It Looks Like

Mercedes-Benz, in collaboration with developer Binghatti, has announced a new real estate project in Dubai called Mercedes-Benz Places. The development will consist of 12 residential skyscrapers and is planned for the city's Meidan area. At the centre of the project will be the Vision Iconic building, a 341-metre-tall tower, surrounded by 11 smaller towers that gradually step down in height.

The scale of the project is significant, with around 13,000 apartments expected across the towers. This marks the second residential venture between Mercedes-Benz and Binghatti, continuing their partnership in combining automotive design cues with luxury living spaces.

Design elements across the towers are inspired by Mercedes-Benz's legacy. Horizontal podiums are said to reflect the brand's iconic grille, while silver and chrome accents add a subtle automotive touch. Each tower will carry the name of a Mercedes-Benz concept model, such as Vision One-Eleven, Vision Mercedes Simplex, Vision Mercedes-Maybach 6, and Vision AVTR.

Inside, the apartments will follow Mercedes-Benz's design philosophy of Sensual Purity. The interiors are expected to use a base palette of black and silver, complemented by wood and leather finishes for warmth and texture. Graphics linked to the brand will also be incorporated to reinforce the connection to Mercedes-Benz.

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Amenities planned for residents include a ballroom, e-sport lounge, event hall, fitness facilities, water pools, and sporting clubs. Outdoor areas will prioritize walkability and shared spaces, with features such as a Meadow Pavilion, Grand Promenade, Picnic Grove, and family-friendly zones like Little Marvels and Aqua Joy with splash pools. Surrounding the towers will be landscaped areas with water features and recreational spaces.

While the project carries names of Mercedes-Benz concept cars, it is not yet clear whether the architectural design will directly mirror those futuristic vehicles. Developers have indicated that interiors will focus on neutral colour palettes, natural materials, and modern technologies, aiming to balance luxury with practicality.

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Although detailed pricing and timelines have not been shared, the project is positioned as a "city within a city", offering high-end finishes and services throughout.