Smartphone manufacturing brand Realme has announced a three-year partnership with the Aston Martin Formula One Team. Under this collaboration, the smartphone manufacturer will launch a co-branded smartphone called the Realme GT 7 Dream Edition. This partnership aims to bring together Realme's technology with Aston Martin's engineering and design. The smartphone is the first result of their joint efforts.
The design of the GT7 Dream Edition features a design inspired by Aston Martin. This can be seen in the form of a two-wing design and a custom green colour used by the Formula 1 team in its livery. The details of the design are scarce and are to be revealed during a global launch event scheduled for May 27 in Paris.
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Speaking on the collaboration, Sky Li, CEO of realme, said, "Collaborating with a legendary racing team like Aston Martin Aramco is a crucial step for us to push the boundaries of innovation. Only our most perfect products get the 'scarab wings' and take flight, so we are excited to use our new platform with the team to continue to bring stand-out designs and premium craftsmanship to users across the globe."
Matt Chapman, Head of Licensing and Merchandise, Aston Martin Aramco Formula One Team, said, "It's a pleasure to welcome realme to the team, with the launch of our first-ever co-branded phone. The GT 7 Dream Edition combines high-performance with innovative design, and we look forward to working together on the collaboration of future models."
Founded in 2018, Realme is present in 61 countries and has surpassed 200 million users by 2023. In India specifically, it has delivered more than 100 million units. The company has targeted a younger demographic and aimed for 5G growth, announcing a remarkable 168% increase in 5G smartphone shipments in the first quarter of 2024.
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