Interactive Advertising Bureau
- All
- News
-
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
-
Top Ad Executive Says Adblock Companies Are 'Immoral, Mendacious Coven of Techie Wannabes'
"They are stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content," the executive said.
-
Yahoo Shuts Users Out of Their E-mail
Yahoo confirmed reports that it is preventing some Yahoo Mail users from seeing their e-mails until they turn off their ad-blocking software.
-
Do-Not-Track and the murky world of online advertising
Regulators are warning that opposition to Do Not Track could backfire on advertisers, by giving browsers more incentive to empower frustrated users.
-
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
-
Top Ad Executive Says Adblock Companies Are 'Immoral, Mendacious Coven of Techie Wannabes'
"They are stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content," the executive said.
-
Yahoo Shuts Users Out of Their E-mail
Yahoo confirmed reports that it is preventing some Yahoo Mail users from seeing their e-mails until they turn off their ad-blocking software.
-
Do-Not-Track and the murky world of online advertising
Regulators are warning that opposition to Do Not Track could backfire on advertisers, by giving browsers more incentive to empower frustrated users.
