Advertising Industry
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Digital Media Dethrones TV, Set To Capture 80% Of Global Ad Revenue By 2029: Report
Globally, digital formats accounted for around 72% of advertising revenue in 2024. That share is projected to rise to about 80% by 2029.
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Piyush Pandey's Legacy: Five Iconic Ads That Shaped India’s Advertising Landscape
Through his work, Pandey championed introducing a distinct Indian voice in advertising, moving away from the Westernised styles.
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Who Was Piyush Pandey? Man Behind Iconic Ponds, Asian Paints Ads, Dies At 70
Piyush Pandey, the man behind iconic campaigns like Asian Paints' 'Har Khushi Mein Rang Laaye,' and Cadbury’s 'Kuch Khaas Hai', gave Indian advertising its distinctive voice and global recognition.
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End Of Advertising Industry? Zuckerberg's Radical Plan Of Meta AI Taking Over Revealed
Meta will be able to produce media for the client's product, write copy about those products, and publish them as ads to the public, all using AI.
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Advertising Spending Seen Rising In GST Era
While the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG that saw lowering of tax on many categories which gave companies more headroom for advertising spends, say industry players.
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"Utterly Butterly Iconic": Magic Of Sylvester Dacunha, The Man Behind Amul Girl, In 5 Pics
Here is a look at the a few impactful advertisements featuring Sylvester daCunha's Amul Girl.
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Advertising Spending Seen Rising In GST Era
While the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG that saw lowering of tax on many categories which gave companies more headroom for advertising spends, say industry players.
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Digital Media Dethrones TV, Set To Capture 80% Of Global Ad Revenue By 2029: Report
Globally, digital formats accounted for around 72% of advertising revenue in 2024. That share is projected to rise to about 80% by 2029.
-
Piyush Pandey's Legacy: Five Iconic Ads That Shaped India’s Advertising Landscape
Through his work, Pandey championed introducing a distinct Indian voice in advertising, moving away from the Westernised styles.
-
Who Was Piyush Pandey? Man Behind Iconic Ponds, Asian Paints Ads, Dies At 70
Piyush Pandey, the man behind iconic campaigns like Asian Paints' 'Har Khushi Mein Rang Laaye,' and Cadbury’s 'Kuch Khaas Hai', gave Indian advertising its distinctive voice and global recognition.
-
End Of Advertising Industry? Zuckerberg's Radical Plan Of Meta AI Taking Over Revealed
Meta will be able to produce media for the client's product, write copy about those products, and publish them as ads to the public, all using AI.
-
Advertising Spending Seen Rising In GST Era
While the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG that saw lowering of tax on many categories which gave companies more headroom for advertising spends, say industry players.
-
"Utterly Butterly Iconic": Magic Of Sylvester Dacunha, The Man Behind Amul Girl, In 5 Pics
Here is a look at the a few impactful advertisements featuring Sylvester daCunha's Amul Girl.
-
Advertising Spending Seen Rising In GST Era
While the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG that saw lowering of tax on many categories which gave companies more headroom for advertising spends, say industry players.
