The customized pencils, priced at Rs 50 for a pack of ten, are made of used newspaper unlike the traditional wooden pencils that consume many trees.
Poompuhar has also released colouring books that have drawn inspiration from the world famous shore temple sculptures in Mahaballiburam. On the left side, the book presents coloured pictorial versions of sculptures along with a write up on them; on the right side children can let their imaginations run riot by colouring the outline of the same. The book with twenty such slices of cultural heritage juxtaposes culture with creativity.
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