The anger he referred to was against the ruling AIADMK government, whose policies he had vocally criticized since the death of Chief Minister J Jayalalithaa. Last year, Mr Haasan promised a party with a difference, but one that would be close to the Dravidian ideology.
The flag he unveiled on Wednesday, encapsulated his political thoughts.
On a white background, the flag's central motif shows six hands holding each other to form a perfect circle.
The colour-coding - black, white and splashes of red -- was significant. All three are identified with the Dravidian movement -- outlined in the 1920s by Periyar EV Ramasamy -- and are part of the flags of the AIADMK and the DMK, the two big parties which have dominated the politics of the state for decades.
Explaining the party's orientation, Mr Haasan said it could not be tagged as leaning towards the left or right. "I'm the Centre," he said, adding this was the party's name also included the word "Centre".
Citing a Tamil proverb of "Oru Soru," which means a small example of a whole lot, he said the launch was the first step for "makkal atchi" or people's rule.