"If Blueprint Doesn't Work...": Bryan Johnson Reveals Backup Plan If His Company Fails

US biotech entrepreneur, Bryan Johnson, has joked about what he would be doing in case he has to sell his anti-ageing startup, Blueprint. Mr Johnson, responsible for the 'Don't Die' ideology, stated earlier this week in an interview that he was planning to sell his company as it was "pain-in-the-a**" running it.

Taking to Instagram, Mr Johnson posted a photo of himself, dressed in a pizza delivery man's attire and captioned the post as saying: "If blueprint doesn't work out."

See the post here:

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A post shared by Bryan Johnson (@bryanjohnson_)

The post instantly went viral, attracting attention from social media users who applauded Mr Johnson's self-deprecating humour whilst adding that a lot would have to go wrong for him to don the delivery executive's clothes.

"Haha Bryan you have an impeccable sense of humour," said one user while another joked: "Dangerous width for a moustache."

A third added: "If Mario delivered Pizza lmaoooo im sure you will be just fine."

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Is Bryan Johnson selling his company?

In an interview with Wired, Mr Johnson said that juggling business ventures and philosophical pursuits had become too difficult.

"Honestly, I am so close to either shutting it down or selling it," he said when quizzed where his commercial and philosophical interests start and stop.

"I've been talking to people about this. I don't need the money, and it's a pain-in-the-ass company," he said, adding: "The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade-off. It is not worth it to me. So yeah, I don't want it."

Regarding reports about his company being in financial duress, Mr Johnson said: "We are break-even, and I've said that publicly many times. We've had profitable months, we've had loss months."

Mr Johnson gained international fame for his full-time commitment to stopping his body's ageing process. He allegedly spends $2 million a year on medical diagnostics and treatments combined with a meticulously crafted regimen of eating, sleeping, and exercising to see if he can slow, and perhaps even reverse, the ageing process.