Rurik Gislason came on as a second-half substitute on Saturday to win admirers worldwide purring over his cool Nordic looks.
Before the 30-year-old was introduced to help hold Lionel Messi and co. at bay, his Instagram account had a respectable 30,000 followers.
By end-Saturday Gislason's following on the social media website had grown to 250,000, topping a half million by Tuesday, well over the 330,000-strong population of Iceland.
On Twitter the hashtag #sexyrurik has been trending, with many of the posts originating from South America.
"Girls, who's in?" it drooled.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.) Click for more trending news
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