A clip of a BBC anchor talking about Shashi Kapoor while footage of Amitabh Bachchan and Rishi Kapoor played in the background soon made its way to Twitter.
It was sharply criticised.
Shocking to note @BBC insults a veteran actor Shashi Kapoor by showing clips of @SrBachchan & @chintskap whilst reporting his death today!!!@BBC must apologize!!! Clearly they have no clue.- GABBAR (@Gabbar_food) December 4, 2017
RIP Shashi Kapoor pic.twitter.com/XMT4QJCy53
Lack of knowledge & research...if you dont know the news in and out dont telecast....reporting standards should be strict and punishable- Swapna Kashyap (@SwapnaKashyap) December 5, 2017
C'mon!!! We don't all look the same!!- Hafsah Aneela Bashir (@Hafsah_A_Bashir) December 4, 2017
BBC news editor Paul Royall eventually apologised on Twitter.
#BBCNewsTen is very sorry wrong images were used to mark the death of Shashi Kapoor. Not our usual standards and I apologise for any upset.- Paul Royall (@paulroyall) December 4, 2017
This, however, has not been the only case of mistaken identity. Yesterday, a news channel was trolled for writing 'Shashi Tharoor' instead of 'Shashi Kapoor' in a tweet about his death.
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