The 62-year-old business tycoon first learnt of the "shoe doctor" from a WhatsApp forward. The photo he tweeted shows an old man surrounded by footwear. The board behind him advertises the shoe repair shop as a "hospital" for "injured" shoes, listing Dr Narseeram as the doctor on duty. It even mentions the timings for the OPD where he can be consulted (with the shoes being the patients, of course).
Pretty cool way to advertise your business and get a potential customer's attention, isn't it?
This man should be teaching marketing at the Indian Institute of Management... pic.twitter.com/N70F0ZAnLP— anand mahindra (@anandmahindra) April 17, 2018
The "shoe doctor" definitely got Mr Mahindra's attention. He tweeted he was considering making a small investment in this "start up" should anyone have any information about this "doctor" and his "hospital."
Got it on whatsapp. No clue who or where he is or how old this pic is. If anyone can find him and he's still doing this work I'd like to make a small investment in his 'startup'. https://t.co/A8kdJTvAN1— anand mahindra (@anandmahindra) April 17, 2018
The billionaire businessman's team managed to track down the man to Haryana. The "shoe doctor", referred to as Naseerji by Mr Mahindra, refused money and instead asked for a new and improved workspace.
Sharing an update on Twitter this morning, Mr Mahindra wrote: "Instead of asking for money, he said he needed a good workspace. I asked our Design Studio team from Mumbai to design a kiosk that was functional & yet aesthetic."
Recall my tweet about Narseeji,the cobbler?Our team in Harayana met him&asked how we could help.A simple&humble man.Instead of asking for money,he said he needed a good workspace. I asked our Design Studio team from Mumbai to design a kiosk that was functional&yet aesthetic.(1/2) pic.twitter.com/Oefr69yAy1— anand mahindra (@anandmahindra) April 28, 2018
But that's not all, the industrialist has asked for inputs from netizens on how best to re-design the "shoe doctor's" workspace. Mr Mahindra even says the kiosk could be treated as a template for all roadside vendors.
They flew down to meet him&produced these ideas. We would be delighted to get your inputs on the analysis & approaches & which you prefer. We want to design something that enhances the pavement aesthetic & hopefully create a template for roadside vendors..(2/2) pic.twitter.com/bNRB9bkJOi— anand mahindra (@anandmahindra) April 28, 2018
A suggestion- the kiosk shld be 'mobile'/ 'wheeled' i.e., capable of being wheeled away / pulled behind a rickshaw or motorbike. Municipalities often seize and destroy fixed/immobile kiosks - this will allow him to wheel/ push his kiosk minimising the risk of loosing it all.— Ameet Datta (@DattaAmeet) April 28, 2018
Give him a little shop built on a mahindra pickup. This will give him light/fan, lockable space and mobility to move around. Also he won't have to arrange his shop everyday again to start work. With his increasing age all these factors would become important.— Girish Anand (@GirishAnand) April 28, 2018
The best idea wud b to make a moving work space for him as local authorities might seize it or bulldozed it as & when required so as per my view a wheelie workspace where all the cabins & roof top can be pull out and pull in with the help of slider including seating arrangement— Nishant Sahai (@nishantsahai1) April 28, 2018
What ever you make ...Help him get local municipal license also ...Or else everything will vanish away when they come to run away the hawkers when they see the nice setup he has made on road— chirag kabani (@chiragkb5) April 28, 2018
I think the cobbler himself would have some ideas. Should be incorporated in these slides. Often, in development studies it is seen that the person whom the project is supposed to benefit, is not enchanted with the final project and ends up not using it at all.— Vrushank R Vyas (@retroVrv) April 28, 2018
There has been plenty of praise for Mr Mahindra as well.
"This is much better donation than money... I am delighted to see the best use of your resources for someone really needy," tweets one person. "Sir - nothing but respect for you. This tweet was my chicken soup for the soul," tweets another.
If you have any interesting ideas or suggestions, do send them in to Mr Mahindra.Click for more trending news