American Eagle's denim hijab has provoked a flurry of mixed reactions on social media
An all-American brand, American Eagle, recently introduced a denim hijab as part of its latest collection and many people are calling the move a win for inclusion and diversity. American Eagle even got Halima Aden, a hijab-wearing Somali-American model, to be a part of its advertising campaign. But some on social media have hit back at the brand threatening to boycott it.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
American Eagle made a denim hijab and it's honestly such a look, wow #respect pic.twitter.com/Bp3v84t2V8
— Ruby Husain (@rubyhusain) July 13, 2017
Really? Taking my money elsewhere.
— RobinBird (@RobinBi57469260) July 15, 2017
Honestly it's kind of exciting to see American eagle come out with a denim hijab, like go you, you're doing amazing sweetie pic.twitter.com/krES8x5so7
— (@Bismahzabih) July 11, 2017
Now women can be stylishly oppressed in denim too
— Linda Vee Sado (@LindaVeeSado) July 17, 2017
— S A G A L (@itsyogirlsagal) July 16, 2017
Make Abercrombie Great Again
— Lukin (@lukin2781) July 16, 2017
Thank you for acknowledging that Muslims are part of what makes America great & for supporting our decision to cover. Haters gonna hate.
— Huda (@Huda827) July 17, 2017
Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs.
How may i help you today
Show full article
Track Latest News Live on NDTV.com and get news updates from India and around the world
