American Eagle's denim hijab has provoked a flurry of mixed reactions on social media
An all-American brand, American Eagle, recently introduced a denim hijab as part of its latest collection and many people are calling the move a win for inclusion and diversity. American Eagle even got
Halima Aden, a hijab-wearing Somali-American model, to be a part of its advertising campaign. But some on social media have hit back at the brand threatening to boycott it.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
Earlier this year, sportswear brand Nike announced that it would be making
activewear hijabs. Click for more
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