This Article is From Jul 19, 2017

American Store's Decision To Sell Denim Hijabs Has Divided The Internet

While many are calling American Eagle's denim hijab a win for inclusion and diversity, some on social media are threatening to boycott the brand.

American Store's Decision To Sell Denim Hijabs Has Divided The Internet

American Eagle's denim hijab has provoked a flurry of mixed reactions on social media

An all-American brand, American Eagle, recently introduced a denim hijab as part of its latest collection and many people are calling the move a win for inclusion and diversity. American Eagle even got Halima Aden, a hijab-wearing Somali-American model, to be a part of its advertising campaign. But some on social media have hit back at the brand threatening to boycott it.

On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab. 

She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines. 

The New AMERICAN Jean #Ican movement @Cassblackbird @trey.laird

A post shared by Halima Aden (@kinglimaa) on

"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.

A DENIM hijab @americaneagle #wearityourway #coolforthesummer #ICan

A post shared by Halima Aden (@kinglimaa) on

The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:

Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs. Click for more trending news