Mumbai: A smart Mumbai Police tweet on Wednesday morning is drawing attention both for the way it is worded and the hashtag it uses. #HoshMeinAao or 'come to your senses'.
The office of the Commissioner of Police, Mumbai, Ahmed Javed tweeted and the Mumbai Police handle retweeted:
If you roll, we will weed you out. #HoshMeinAao- CP Mumbai Police (@CPMumbaiPolice) January 27, 2016
The context was established by the tweet that preceded it, by minutes.
"Ha ha ha," is the most common response this morning, amid some witticisms and word-play in return, all largely appreciative of the force's effort to be fun as it polices.
The anti-drug campaign this morning is only the latest in a series of catchy tweets from both the Mumbai Police and the Commissioner's official handles. They have earlier tweeted,
Earlier this month, the Mumbai Police ran a #CyberSafetyWeek campaign with snappy one-liners and colourful graphics.
Your creepy comments on her photo will get you a long date with us. #CyberSafetyWeek- CP Mumbai Police (@CPMumbaiPolice) January 19, 2016
There have been many campaigns the Mumbai Police has run on Twitter since it joined the micro-blogging site December 16, 2015, never quite pulling its punches. In its traffic safety campaign it had punned on helmets and "hell-met" and observed, "What's the point of having a bike if you can't ride it later?"
That one with a hashtag #Notcool.
Someone at the Mumbai Police office is definitely cool on Twitter.