- #VikasGoneCrazy won't hurt BJP, we get social media games: union minister
- "Rahul Gandhi coming of age at 50?": union minister on the big promotion
- "Vikas Gone Crazy" won't hurt BJP, we know social media: union minister
Mr Singh is off by three years - Mr Gandhi turned 47 in June. He is expected to replace his mother, Sonia Gandhi, as Congress chief by the end of the month. This week, he has been campaigning in Gujarat, the home state of Prime Minister Narendra Modi and BJP chief Amit Shah.
The BJP has ruled Gujarat uninterrupted for nearly two decades. In an attempt to break that pattern, Mr Gandhi has in his speeches asked people to hold the PM accountable for an economic slowdown and for a paucity of jobs for the country's young workforce. His party is also heavily citing a social media campaign that declares "Vikas Gando Thayo Che" (development gone crazy), which mocks the BJP's famous and stated focus on progress and development, to glaze its own claims against the PM.
Mr Singh, who is assigned to manage the BJP's bid for Gujarat, said the wildfire spread of the slogan hasn't disturbed his party. "It's okay," he told NDTV today. "The Congress is trying to catch up. It was the BJP which always used new trends in elections. In fact, in the early days it was a BJP man, the founder of Jain TV, who would make and use videos in elections."
The BJP's problems in Gujarat include a new hostility from the powerful Patel or Patidar community, which backed the party for years, but now says it has been left out of affirmative action schemes which has weakened its standing and the prospects of its youth. HardIk Patel, the community's young leader, has mobilised a movement against the BJP and is seen as a likely helping hand for the Congress.