"Pappu" is perceived as a social media slur coined to target Gandhi.
Confirming the development, sources in the BJP today said the script of the advertisement did not link the word to any individual.
According to BJP sources, the media committee under the Gujarat Chief Electoral Officer (CEO) objected to the word mentioned in the script of the advertisement which was submitted by the party for approval last month. "Before making any election-related advertisement, we have to submit a script to the committee to get a certificate.
However, they raised objection to the word 'Pappu', saying it is derogatory. They asked us to remove or replace it," a senior BJP leader said.
When contacted, Gujarat CEO BB Swain said he was not aware of any such development and can comment only after getting the details tomorrow.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)