The 'Cowfie' contest by NGO Goseva Parivar launched this month has been receiving "very good response", say organisers.
"Cow protection should not be mixed with religion or politics. Cow protection needs to be done for social and scientific use," Abishekh Pratap Singh, an official of the NGO told PTI.
Every product from cow and even its waste has scientific value and requirement -- be it milk, urine or dung, he said.
"The contest and the campaign will educate people on the economic and medicinal benefits the cow has and how to raise awareness against cow slaughter," he said.
The contest comes in the backdrop of back-to-back incidents of cow vigilante attacks that stirred protests and anger across the country. What's more appalling is the fact that the victims of thrashing were charged or arrested for allegedly transporting cows illegally.
Earlier this year, another brow-raising suggestion was made to contain the menace. The central government had proposed an Aadhaar-like unique identity system for cows in the Supreme Court saying that the unique identification numbers will help track cows and prevent their smuggling.
(With inputs from PTI)