Why does my face remain red as if it is sunburnt?

For the past 15 years my face has been red. Its not painful but people think I have just returned from the islands or went to a tanning salon. I am a Caucasian male and the rest of my body is clearly white including the neck area. It the face that is constantly red. I don't have acne or any rash. I was exposed to the sun many years ago and it resembles a constant sun burn. How can I get relief from this and what is the cure for this?