'Zomato Instant' was launched in March last year.
Food delivery giant Zomato has denied reports that its Instant service - that delivers food in 10 minutes - is shutting down. The quick food delivery was announced in March last year and the company started a pilot in Gurugram.
Here are five facts on 'Zomato Instant':
The company had said that the service was launched as its survey revealed customers "are increasingly demanding quicker answers to their needs". Zomato also said that sorting restaurants by fastest delivery time is one of the most used features on its app.
Zomato said it was "eager" to be the first in the world to create a category where hot food will be delivered within 10 minutes. 'Instant' relies on a densely located network of so-called food "finishing stations", which house bestseller items from restaurants and use a sophisticated demand prediction algorithm.
'Zomato Instant' is built on following principles: Almost as affordable as home-cooked food, highest quality of fresh food, world class hygiene practices, minimal use of plastic packaging, convenient packaging for quick and easy consumption, delivery partner safety and deep collaboration with restaurant partners.
It also clarified that Zomato does not put any pressure on delivery partners to deliver food faster, not it penalises them if the delivery is late.
After reports claimed that Zomato is closing the quick delivery system, the company issued a statement in which it said: "Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision."
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