Highlights
- Katy Perry is not impressed with the "in your face" product placement in fellow pop star Britney Spears latest music video Hold It Against Me.
Katy Perry is not impressedwith the "in your face" product placement in fellow pop starBritney Spears latest music video
Hold It Against Me.
The
California Gurls hitmaker jumped into a debateon Twitter, started by British singer Marina of 'Marina andthe Diamonds' who posted the question, "What is consensus onproduct placement in videos? As a fan, do you prefer productplacement if it means bigger budget for video (sic)?"
Perry slammed Spears' recent advertisement-friendlyvideo, tweeting, "Do it with style and grace... Not so in urface like some. U hav to get creative with it. Some artistsdon't care tho and u can tell (sic)."
Spears reportedly made a whopping half a milliondollars from product placements in her new music video.
From cosmetics to a dating website, companies paidher a combined total of $500,000 to feature their items inthe four-and-half minute video, reported TMZ.
Besides the
Toxic hitmaker, another artist whorecently made an advertisement-friendly music video is AvrilLavigne.
The 26 year-old pop punk singer makes use of her
Whatthe Hell clip to promote some Sony electronic products aswell as her own products including Black Star perfume andAbbey Dawn clothing.