"I will be introducing Bahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can de-risk the movie as a marketing concept," Professor Bharathan Kandaswamy told DNA.
"There is a research from Stanford university which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel," he told DNA.
Baahubali 2 topped Google India's search trends and was also the top Twitter trend in 2017. On television, it also set a record as the most viewed Hindi film premiere.
S S Rajamouli's ambitious series of Baahubali movies have been made on a humongous budget of Rs. 150 crore - which is only one-tenth of what the second part of the epic saga has made.
DNA also reported that IIM Ahmedabad was the first business school in Asia to introduce a comprehensive elective course on the movie industry and more than 700 students have opted for the course.
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