IIM Ahmedabad Students To Study Magnum Opus 'Baahubali 2'

Baahubali 2 now will be introduced as a case study in one of the electives at the premier B-School IIM Ahmedabad.

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IIM Ahmedabad Students To Study Magnum Opus 'Baahubali 2'

S S Rajamouli's ambitious series of Baahubali movies have been made on a budget of Rs. 150 crore


Ahmedabad:  Baahubali 2, which redefined the box office history in India right after releasing on April 28 in 2017 -- it made Rs. 100 crore on opening day, raked in Rs. 300 crores in the first weekend and made headlines with Rs. 1,800 crore as its worldwide collections -- now will be introduced as a case study in one of the electives at the premier B-School IIM Ahmedabad. Through the case study, DNA reported that the students of Contemporary Film Industry - a business perspective, will learn the power of sequel and how a sequel can de-risk the movie as a marketing concept.

"I will be introducing Bahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can de-risk the movie as a marketing concept," Professor Bharathan Kandaswamy told DNA.

"There is a research from Stanford university which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel," he told DNA.

Baahubali 2 topped Google India's search trends and was also the top Twitter trend in 2017. On television, it also set a record as the most viewed Hindi film premiere.

S S Rajamouli's ambitious series of Baahubali movies have been made on a humongous budget of Rs. 150 crore - which is only one-tenth of what the second part of the epic saga has made. 

Baahubali: The Beginning released in 2015 while The Conclusion arrived in theatres this year. Prabhas and Rana Daggubati headline the Baahubali movies while the impressive cast line-up also includes Anushka Shetty, Ramya Krishnan, Tamannaah Bhatia and Sathyaraj.

DNA also reported that IIM Ahmedabad was the first business school in Asia to introduce a comprehensive elective course on the movie industry and more than 700 students have opted for the course. 

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