Over 1 Crore Hours Pledged At Cleanathon With Amitabh Bachchan

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During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.

Therefore the aim is 3-fold:
i. Focus on behavior change by taking a Hygiene Curriculum to schools
ii. Acquiring 'TIME' & 'COMMITMENT" pledges from people
iii. Measure impact through a first of its kind Hygiene Index

 

Hours Contributed



Jan 17, 2016
21:04 (IST)
12-hour Banega Swachh India Cleanathon concludes with 1.16 crore hours pledged for clean-up drives across India this year.
 

Jan 17, 2016
20:58 (IST)
If we are not Swachh and hygienic then we will not be healthy says the U Mumba, Pro Kabaddi League team members during the Banega Swachh India Cleanathon.


Jan 17, 2016
20:54 (IST)
We have to create behaviour change so that toilets that are built are used as well: Rakesh Kapoor, CEO, RB PLC

Jan 17, 2016
20:45 (IST)
On behalf of BHEL family, we will target at least 1 lakh hours a year to #SwachhIndia cause: Atul Sobti, CMD, BHEL https://t.co/UzplgPzHZo
Jan 17, 2016
20:42 (IST)
We would like to pledge 1 lakh hours on behalf of the BHEL family: Atul Sobti, Chairman & MD, Bharat Heavy Electricals Ltd
 
Jan 17, 2016
20:39 (IST)
We want to build 25,000 toilets in the next 3 years, we are going to be hitting a run rate of 1000 toilets a month soon: Zarina Mehta, Managing Trustee of Swadesh Foundation

Jan 17, 2016
20:27 (IST)
Jan 17, 2016
20:26 (IST)
Jan 17, 2016
20:25 (IST)
Big B applauds Mika's performance at Cleanathon.


Jan 17, 2016
20:23 (IST)
'Main tera hero', sings Mika at Banega Swachh India Cleanathon

Jan 17, 2016
20:17 (IST)
Mika gets the crowd going with his energetic dance numbers.

Jan 17, 2016
20:16 (IST)
Proud to associate with #SwachhIndia campaign and commit 4,000 hours: Anuranjita Kumar, Chief Human Resources Officer, Citi South Asia
Jan 17, 2016
20:15 (IST)
Mika performs to a medley of his hit numbers.

Jan 17, 2016
20:13 (IST)
Singer @MikaSingh performs at @ndtv’s 12-hour Cleanathon #SwachhIndia https://t.co/DHV8SzEQ49
Jan 17, 2016
20:13 (IST)
Mika rocks the stage with 'Party tohbanti hain'


Jan 17, 2016
20:11 (IST)
Mika takes centre stage.
 
Jan 17, 2016
20:08 (IST)
We are proud to associate with this campaign and commit 4000 hours for the cause: Anuranjita Kumar, Chief Human Resources Officer, Citi, South Asia

Jan 17, 2016
20:07 (IST)
#SwachhIndia https://t.co/7IhV6sPt6Z
Jan 17, 2016
19:58 (IST)
Jan 17, 2016
19:58 (IST)
Uttarakhand Chief Minister Harish Rawat in talks with @SrBachchan at @ndtv’s 12-hour Cleanathon #SwachhIndia https://t.co/e7pV0Oj4tQ
Jan 17, 2016
19:58 (IST)
The floating population of religious tourists that come to our state every year is a bit difficult to regulate, we are making efforts to educate and spread awareness to maintain cleanliness and control plastics that make their way into our rivers : Harish Rawat, Chief Minister of Uttarakhand

Jan 17, 2016
19:50 (IST)
Mahindra and Mahindra Group pledge 80,000 hours for #SwachhIndia An hour to go, pledge here https://t.co/kNyDRPFhmO https://t.co/qK3G2i665J
Jan 17, 2016
19:46 (IST)
#SwachhIndia https://t.co/DJB8DM3Wci
Jan 17, 2016
19:44 (IST)
Singer Harshdeep Kaur says that cleanliness of inner self is also very important before she starts her performance with a prayer.

Jan 17, 2016
19:43 (IST)
#SwachhIndia: Singer Harshdeep Kaur performs at @ndtv’s 12-hour Cleanathon https://t.co/LcL0FuE8hU
Jan 17, 2016
19:41 (IST)
We pledge 80,000 hours on behalf of Mahindra and Mahindra Group: Rajeev Dubey, Group President - HR & Corporate Services, Mahindra & Mahindra Group


Jan 17, 2016
19:37 (IST)
Time is of essence, whatever needs to be done has to be done now: Suresh Raina, Cricketer and Swachh Ambassador of Uttar Pradesh.

Jan 17, 2016
19:17 (IST)
Jan 17, 2016
19:13 (IST)
You cannot discriminate against people who have been involved in manual scavenging or cleaning toilets, it is not a job of one community or section of society: Baba Ramdev, Founder of Patanjali Group of Institutions.

Jan 17, 2016
19:08 (IST)
Jan 17, 2016
18:59 (IST)
Jan 17, 2016
18:58 (IST)
We have to look at Swachh India as a large scale project oof which government is a part. Local bodies, NGOs and village communities. So it needs to a people's movement:  Raman Singh, Chief Minister of Chhattisgarh


Jan 17, 2016
18:57 (IST)
#SwachhIndia: We have reached 1.14 crore hours. Pledge your time towards #MyCleanIndia here: https://t.co/kNyDRPFhmO https://t.co/UKuyvT9WTv
Jan 17, 2016
18:50 (IST)
Jan 17, 2016
18:50 (IST)
Prasoon Joshi pledges 10,000 hours in a year for the Swachh India cause.

Jan 17, 2016
18:40 (IST)
Swachh India should be more than just a photo-op: Baba Ramdev, Founder of Patanjali Group of Institutions.

Jan 17, 2016
18:30 (IST)
Indian Ocean perform Swachh Anthem on the Cleanathon stage #SwachhIndia #MyCleanIndia https://t.co/Vefdn1YUXW
Jan 17, 2016
18:30 (IST)
Jan 17, 2016
18:27 (IST)
Jan 17, 2016
18:24 (IST)
Swachh Ambassador Baba Ramdev joins the Banega Swachh India Cleanathon.

Jan 17, 2016
18:19 (IST)
Prasoon Joshi who penned the lyrics of Swachh Anthem looks on as Indian Ocean performs during the Cleanathon.


Jan 17, 2016
18:15 (IST)
Indian Ocean perform the Swachh Anthem on the Cleanathon stage.


Jan 17, 2016
18:12 (IST)
Jan 17, 2016
18:11 (IST)
#SwachhIndia https://t.co/v1zg6ieq16
Jan 17, 2016
18:07 (IST)
Chef @SanjeevKapoor and his company pledge 2 lakh 40 thousand hours for #SwachhIndia https://t.co/4UbypGLZVx
Jan 17, 2016
18:01 (IST)
Jan 17, 2016
18:00 (IST)
Maharashtra Government's 1 lakh employees pledge 50 lakh hours in a year for clean up projects. This takes the total number of hours pledged during the 12-hour Cleanathon past the 1 crore landmark.


Jan 17, 2016
18:00 (IST)
50-lakh-hours pledged by Government of Maharashtra for #SwachhIndia! Pledge here: https://t.co/kNyDRPFhmO https://t.co/lMwBD9O0Yg
Jan 17, 2016
17:55 (IST)
‘Swacch Bharat Banega Crorepati,’ says @SrBachchan at @ndtv's 12-hour Cleanathon #SwachhIndia https://t.co/3Iilqn2yPx
Jan 17, 2016
17:52 (IST)
Swachhta begins at home and that is what we need to focus on: Sanjeev Kapoor, Chef and Entrepreneur


Jan 17, 2016
17:47 (IST)
Kerala is way ahead in terms of waste management compared to other parts of the country and is working towards waste minimisation. This is becoming a slow revolution in Kerala. We are moving towards self-sustainability: Experts talk about the success story of Kerala during the Banega Swachh Cleanathon.



Jan 17, 2016
17:41 (IST)
We have to do a lot more in remote areas of this country to spread the message of cleanliness. I come from Kashmir and even today people defecate in the open: Iqbal Khan, Actor.



Jan 17, 2016
17:37 (IST)
Swachh Warrior Abhishek who is cycling across India to spread awareness about sanitation and cleanliness.
Jan 17, 2016
17:32 (IST)

Jan 17, 2016
17:10 (IST)
The poor working conditions and prejudice that people who keep our cities clean face is a matter of shame and unacceptable, discuss the panel during Cleanathon.

Jan 17, 2016
16:55 (IST)
Jan 17, 2016
16:53 (IST)
Seema Sirohi lost her 22 year old son when he was exposed to toxic gases while cleaning the sewage pipe, highlighting the plight of sewage workers who work under very difficult conditions and without even basic facilities like masks.


 


 
Jan 17, 2016
16:49 (IST)
#SwachhIndia https://t.co/whAT4AzRZR
Jan 17, 2016
16:48 (IST)
#SwachhIndia https://t.co/7oxllmAjsV
Jan 17, 2016
16:45 (IST)
Kaun Banega Swachh-pati: It was Bachchan vs Bachchan right here on the Cleanathon stage.

Jan 17, 2016
16:43 (IST)
#SwachhIndia: @vikramchandra’s selfie with @SrBachchan and Jaya Bachchan at @ndtv's 12-hour Cleanathon. https://t.co/Gejeh0C8a7
Jan 17, 2016
16:42 (IST)
Jan 17, 2016
16:35 (IST)
Ahmedabad's Manjula Vaghela pledges 12 lakh hours in a year for #SwachhIndia. You too can: https://t.co/O7VzCCKEhX https://t.co/fg8hlmJSqM
Jan 17, 2016
16:29 (IST)
Manjula Vaghela and her group of 500 women from  Swasthiya Mahila Seva Kendra pledge 12 lakh hours in a year for #SwachhIndia. This takes the total count of hours pledged during the 12-hour telethon past the 60 lakh mark.

 


Jan 17, 2016
16:24 (IST)
By 2019, we aim to build toilets in every household in Madhya Pradesh: Chief Minister @ChouhanShivraj #SwachhIndia https://t.co/3xF83TBZ0J
Jan 17, 2016
16:20 (IST)
Jan 17, 2016
16:16 (IST)
By 2019, we aim to build toilets in every household in Madhya Pradesh: Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh



Jan 17, 2016
16:12 (IST)
Vinod Kapri is the Director of the National Award winning film on social Issue - Can't Take This Shit Anymore that focussed on the issue of how a woman was struggling due to lack of access to a toilet. This is a struggle that hundreds of women face everyday, the lack of privacy to relieve themselves, defecate or take a bath.


Jan 17, 2016
16:01 (IST)
Jan 17, 2016
16:00 (IST)
We not only need to teach the children about Swachhta, but also their parents, we cannot leave them out: Jaya Bachchan during the Banega Swachh India Cleanathon.


Jan 17, 2016
15:58 (IST)
Jaya Bachchan joins the 12-hour Cleanathon as the hours pledged for #SwachhIndia nears the 50 lakh hours mark.

Jan 17, 2016
15:51 (IST)
Sandeep Bhawan, Chairman, Macquarie, has pledged 1,000 hours towards a cleaner India.
Jan 17, 2016
15:46 (IST)
Aadar Poonawalla commits 10,000-15,000 hours towards #SwachhIndia on behalf of Serum Institute of India.
Jan 17, 2016
15:42 (IST)
Jan 17, 2016
15:41 (IST)
Sanjana hails from Nandini village near Bhopal in Madhya Pradesh. She has succeeded in making her village open-defecation free. She and four other members of her community have been going door-to-door to raise awareness about the importance of cleanliness. They've raised the sanitation standards in 12 villages in Bhopal so far.
Jan 17, 2016
15:38 (IST)
Sanjana belongs to the eunuch or kinnar community that makes its living by singing and dancing on auspicious occasions. She decided that she would use the skills and talents of her community to raise awareness about swachhta.


Jan 17, 2016
15:34 (IST)
"In a little over six-months, we recently succeeded in making Muthavakuntlapalli of Kanaganipalli mandal in Andhra Pradesh a self-sustaining village", says Bollywood actor Vivek Oberoi, adding that the village is now open-defection free, has its own trash management system and LED lightings.


Jan 17, 2016
15:29 (IST)
Adar Poonawalla, CEO and Executive Director of Serum Institute of India, talks about what his organisation is doing to clean up the streets. "Corporates will have to invest their time and funds to make India clean", he adds. Amitabh Bachchan applauds this initiative as it reduces the burden on the governement.

Jan 17, 2016
15:25 (IST)
Jan 17, 2016
15:16 (IST)
In Pics: Celebrities Campaign for a Swachh Bharat on NDTV Cleanathon


Jan 17, 2016
14:59 (IST)
Celebrated musician and one of the Swachh Ambassadors, Kailash Kher, takes to the stage to support the cause with an enchanting performance.

Jan 17, 2016
14:57 (IST)
Jan 17, 2016
14:50 (IST)
Maharashtra Chief Minister Devendra Fadnavis highlights the dichotomy that faces India, where on one hand we claim to be a global power and still face immense challenge in controlling widespread open defecation. 

Jan 17, 2016
14:42 (IST)
Pledge your time here.
Jan 17, 2016
14:36 (IST)
Jan 17, 2016
14:23 (IST)
Vijay Shekhar, the CEO of Paytm, commits 1,000 hours to #CleanIndia on behalf of the organisation.

Jan 17, 2016
14:21 (IST)
Jan 17, 2016
14:15 (IST)
Shashi Sinha, CEO, IPG, commits 1,000 hours to the cause of cleanliness.
Jan 17, 2016
14:12 (IST)
Jan 17, 2016
14:10 (IST)
Tourism Minister Mahesh Sharma opens up about how tourists can be discouraged from littering and encouraged to take more responsibility for maintaining cleanliness. "From launching a mobile app that captures filth for us to take action, to protecting monuments, the Tourism Ministry is doing everything it can to make India more hospitable", he says.

Jan 17, 2016
13:53 (IST)
Mridula Sinha, Governor of Goa, was endorsed by Prime Minister Narendra Modi as one of the Swachh ambassadors. "Hygienic habits inculcated at a young age become a part of the routine. Schoolchildren must be educated about cleanliness", she says.

Jan 17, 2016
13:49 (IST)
Jan 17, 2016
13:45 (IST)
The panel elaborates on the Swachhta Curriculum developed as part of the Dettol-NDTV Banega Swachh India campaign to inculcate hygienic habits in our schoolchildren. From hand-washing, to how to bathe, to how to eat, the programme is a step-by-step guide for children.

Jan 17, 2016
13:34 (IST)
Deepak Kalra, Founder and CEO of Makemytrip.com pledges an entire day towards #MyCleanIndia. On behalf of the company, he commits 5,000 hours to the cause.

Jan 17, 2016
13:31 (IST)
"Change (in our attitudes) needs to come from within us", says Parineeti Chopra on how #SwachhIndia can be achieved.
Watch: Actor Parineeti Chopra Supports the 12-Hour Cleanathon


Jan 17, 2016
13:29 (IST)
Bollywood actor Parineeti Chopra, TV personality Cyrus Broacha join Vikram Chandra and Amitabh Bachchan on the stage.
Jan 17, 2016
13:25 (IST)
E-waste is a major challenge to #SwachhIndia, says Ravi Aggarwal, Director at Toxics Link. Watch: Waste Management Need of the Hour

Jan 17, 2016
13:23 (IST)
Mohammed Sabir, MD of Green E-Waste Recyclers, talks about the hazardous consequences of improper disposal of medical and electronic waste.

Jan 17, 2016
13:07 (IST)
Ratish Nanda, CEO of Aga Khan Trust, and Dr Anand Rai, President of India Rising, stress on the need for the civil society to make efforts and join the government in cleaning the country.

Jan 17, 2016
13:01 (IST)
On the stage now is the team of Tarak Mehta ka Oolta Chasma which has been instrumental in encouraging people to inculcate clean, hygienic habits. "We must think of our neighbourhood as an extension of our own homes. It's the only way to ensure cleanliness", they echo.


Jan 17, 2016
12:47 (IST)
Jan 17, 2016
12:44 (IST)
Amit Burman, Vice-Chairman of Dabur, pledges 5,000 hours to clean the country on behalf of the organisation.

Jan 17, 2016
12:41 (IST)
Golden Temple is one of the best examples of a clean religious spot. Despite high footfall, the place is perpetually spic and span.
Jan 17, 2016
12:38 (IST)
Jan 17, 2016
12:37 (IST)
Jan 17, 2016
12:36 (IST)
Discussion on cleanliness in religious places: Panel agrees that leaders from across different faiths should work together to realise our dream of #SwachhIndia.

Jan 17, 2016
12:26 (IST)
Sarod maestro Ustad Amjad Ali Khan and his sons support #SwachhIndiapic.twitter.com/D7ecjQP17O
Jan 17, 2016
12:19 (IST)
This clean-up campaign should've begun some 50 years ago, says Ustad Amjad Ali Khan. His enthralling performance at the Cleanathon was an attempt to get people to embrace hygienic habits.

Jan 17, 2016
12:15 (IST)

Jan 17, 2016
12:12 (IST)
The clean-up drive in Chennai's Nochi Kuppam is making substantial progress.

Jan 17, 2016
12:11 (IST)
Jan 17, 2016
12:06 (IST)
Sarod maestro Amjad Ali Khan performs at the Banega Swachh India campaign stage with his sons Amaan Ali Khan and Ayaan Ali Khan. Watch the performance

Jan 17, 2016
12:03 (IST)

Jan 17, 2016
12:00 (IST)

Jan 17, 2016
11:52 (IST)
S Jha, Chairman and MD of Powergrid Corporation of India, has pledged 20,000 hours this year on behalf of the organisation to clean the country.

Jan 17, 2016
11:44 (IST)
Volunteers from Bhumi, a youth volunteering organisation, clean up Nochi Kuppam, Marina beach in Chennai.


Jan 17, 2016
11:37 (IST)
The Dettol-NDTV Banega Swachh India campaign started off with the hope of getting people and organisations to commit 5 lakh hours to clean up India. In barely three-hours of the Cleanathon, 48 lakh hours have already been committed to the cause. You too can contribute and pledge your time here.
Jan 17, 2016
11:31 (IST)
Sunbeam School, Varanasi, pledges 27-lakh-hours to clean up India.

Jan 17, 2016
11:25 (IST)
Bollywood director Kunal Kohli lends his support to Banega Swachh India, says that "apart from cleaning up our societies and neighbourhoods, we need to clean our thoughts".

Jan 17, 2016
11:23 (IST)
When he took over as sarpanch in 2005, Radheyshyam Gomla planned and built a toilet in each house in Gomla, a village that is 130kms away from Delhi. He also took on the responsibility to build better roads and sewage systems.

Jan 17, 2016
11:17 (IST)
Jan 17, 2016
11:10 (IST)
Manjula was a paper-picker in Gujarat's Ahmedabad who earned a measly amount of Rs. 10 per day. Today, 35 years later,  she is heading a cleaners' cooperative with a turnover of 1 crore per annum.

Jan 17, 2016
11:06 (IST)
The agenda set at the Banega Swachh India Cleanathon so far:
1. Need for toilets and its maintainance
2. Better systems for waste management and garbage disposal
3. Educate children on the need and importance of hygiene and cleanliness
Jan 17, 2016
11:02 (IST)
The clean-up drive in Nochi Kuppam, Marina beach in Chennai.

Jan 17, 2016
10:53 (IST)
Waste management is integral to clean up India. As responsible citizens, we need to become more mindful about how much waste we are generating and where it is going: Bollywood actor Dia Mirza

Jan 17, 2016
10:52 (IST)

Last year the campaign raised Rs. 281 crores to build toilets in rural India and spread the message of swachhta across India. This year, the campaign is focussing on shramdaan.


Jan 17, 2016
10:49 (IST)
The Ugly Indian is a group of people who paint areas in Bengaluru in an effort to make the city more aesthetically pleasing and cleaner. They work without disclosing who they are. Amitabh Bachchan applauds their effort, says "we shouldn't wait for acknowledgement and just go out and do what needs to be done".

Jan 17, 2016
10:41 (IST)
The Shri Ram School in Gurgaon has pledged 5,000 hours.

Jan 17, 2016
10:37 (IST)

Jan 17, 2016
10:35 (IST)
Second important thing is to ensure that all schools, urban and rural, have toilets. The school authourities and parents' associations need to work together to ensure this: Venkaiah Naidu on how #SwachhIndia can be attained.
Jan 17, 2016
10:33 (IST)
Swachhta should be part of the curriculum being taught to schoolchildren: Venkaiah Naidu on how #SwachhIndia can be attained.
Jan 17, 2016
10:32 (IST)
Volunteers in Chennai are going to clean up 1.5kms of Nochi Kuppam, a part of Marina beach.


Jan 17, 2016
10:24 (IST)

Jan 17, 2016
10:22 (IST)

Jan 17, 2016
10:18 (IST)
Dr Achyuta Samanta pledges 20 lakh hours in 10 months on behalf of the Kalinga Institute of Social Sciences to clean up Bhubaneswar, Odisha.
Jan 17, 2016
10:17 (IST)
Over 25,000 students from the Kalinga Institute of Social Sciences have made this beautiful Banega Swachh India formation.

Jan 17, 2016
10:14 (IST)
Union Minister Venkaiah Naidu appeals to students to devote time, encourage others to make #SwachhIndia https://t.co/YfV1HxN2WI
Jan 17, 2016
10:14 (IST)
Union Minister Venkaiah Naidu talks about the need to sensitise and educate people on the importance of cleanliness. He also applauds Amitabh Bachchan's efforts to motivate people to make India swachh.

Jan 17, 2016
10:10 (IST)
#SwachhIndia: @SrBachchan, @vikramchandra pledge 50 hours each towards cleaning up this year https://t.co/JwkVqaEEJ0 https://t.co/LinwCxfKYi
Jan 17, 2016
10:08 (IST)
Dr Achyuta Samanta, founder of the Kalinga Institute of Social Sciences in Odisha's Bhubaneswar, talks about the zeal of the students to contribute in making India clean.

Jan 17, 2016
10:07 (IST)
#SwachhIndia: @SrBachchan, @vikramchandra pledge 50 hours towards cleaning up this year. Help us make #MyCleanIndia https://t.co/HcHcIiRGn5
Jan 17, 2016
10:05 (IST)
Volunteers express the need to maintain cleanliness through art.

Jan 17, 2016
10:05 (IST)
Vikram Chandra has also pledged 50 hours of his time to clean up India.

Jan 17, 2016
10:01 (IST)
#SwachhIndia: Help us reach target of 500,000 hours towards cleaning India this year. Join https://t.co/JwkVqaEEJ0 https://t.co/y1FXXO8Zwn
Jan 17, 2016
10:00 (IST)
NDTV pledges 10,000 hours, Amitabh Bachchan 50 hours to cleaning up India.

Jan 17, 2016
09:59 (IST)
Nitish Kapoor, South Asia Regional Director, Reckitt Benckiser, pledges 20,000 hours to Swachh India this year.

Jan 17, 2016
09:55 (IST)
Volunteers in Madhya Pradesh's Indore dedicate their time to Clean India.

Jan 17, 2016
09:53 (IST)
As part of the 12-hour Banega Swachh India Cleanathon, clean up drives are being organized in many cities across India, including a clean-up of the Yamuna at Kudsia Ghat in Delhi.
Jan 17, 2016
09:46 (IST)
Jan 17, 2016
09:45 (IST)
Amitabh Bachchan takes the stage, stresses on the need for sanitation and cleanliness.


Jan 17, 2016
09:39 (IST)
Campaign Ambassador, Amitabh Bachchan gears up to take the stage.

Jan 17, 2016
09:29 (IST)
About 400-500 volunteers in Delhi are taking a step towards #SwachhIndia and cleaning the banks of the river Yamuna. They hope that their efforts won't go in vain, and that people won't litter the banks after it has been swept clean.

Jan 17, 2016
09:21 (IST)
A clean-up drive in Mumbai's Dadar railway station began a few minutes ago. About 200 children from Sant Nirankari Charitable Foundation are already at it with brooms in hands. And approximately 200 more volunteers are soon going to join.

Jan 17, 2016
09:16 (IST)
Thanks to the Swachh Bharat Abhiyan, cleaning India has become a national priority. But it depends on us to make the intiative a success: Vikram Chandra
Jan 17, 2016
09:10 (IST)
Vikram Chandra, the Executive Director and CEO of NDTV Group, appeals to people to do their bit, and pledge their time to make India swachh.

Jan 17, 2016
09:04 (IST)
The Banega #SwachhIndia campaign #Cleanathon is now LIVE. Watch this space for minute-by-minute updates.
Jan 17, 2016
08:46 (IST)
Jan 17, 2016
08:39 (IST)
More photos from the clean-up drive being held in Varanasi's Assi Ghat.

Jan 17, 2016
08:33 (IST)
Children from Kalinga Institute of Social Sciences in Odisha's Bhubaneswar participate in Dettol-NDTV Banega Swachh India campaign.

Jan 17, 2016
08:26 (IST)
Preparations are on for the Yamuna clean-up drive in Delhi's Kudsia Ghat.

Jan 17, 2016
08:19 (IST)
#SwachhIndia: The stage is all set in Varanasi's Assi Ghat for the clean-up drive.

Jan 17, 2016
08:15 (IST)
Jan 17, 2016
08:09 (IST)
Organisations can also take the pledge and commit time of their employees for the clean-up drives being held across India.

Jan 17, 2016
08:06 (IST)
This year's campaign urges people to pledge their time and join our clean-up drives in city of their choice. To take the pledge as an individual, apply now.

Jan 17, 2016
08:01 (IST)
One hour to go: Share pictures of clean-up drives you've been a part of and get featured on Cleanathon https://t.co/dxkPQId40V #SwachhIndia
Jan 17, 2016
02:12 (IST)
Countdown has begun for the 12-hour Cleanathon.

Jan 17, 2016
02:07 (IST)
For India to be Swachh, all of us have to do our bit. If you have been part of clean-up drives in your city or have taken initiative to make your surroundings Swachh, then share your story by uploading images or video.
Jan 17, 2016
02:05 (IST)
This year the 12-hour Cleanathon hopes to get people to pledge their time and make India clean.  To join the clean up drives across India through the year, pledge now.
Jan 17, 2016
01:59 (IST)
Here's a sneak peek into what's in store for fans.
Jan 17, 2016
01:56 (IST)
Sarod maestro Ustad Amjad Ali Khan will be joined by his sons for a performance during the 12-hour Cleanathon.

Jan 17, 2016
01:55 (IST)
Kalinga Institute Campus in Bhubaneshwar will see around 10,000 students in a Banega Swachh India formation during the Cleanathon.

Jan 17, 2016
01:53 (IST)
Students of Kalinga Institute of Social Sciences, Bhubaneswar rehearse for #SwachhIndia Cleanathon.

Jan 15, 2016
20:38 (IST)
Here's a special report released by the Ministry of Urban Development on how cities across India fared on the Swachh Index.

Jan 15, 2016
19:50 (IST)
The fifth strand of the Swachhta Curriculum hopes to instill in schoolchildren habits that help in maintaining cleanliness in the neighbourhood.

Jan 15, 2016
19:24 (IST)
The fourth strand of the Swachhta Curriculum looks at informing children about the importance of Cleanliness During Illnesses.

Jan 15, 2016
19:16 (IST)
Swachhta curriculum is an integral part of the Banega Swachh India campaign this year.  The third strand takes the cleanliness lessons outside the boundaries of home, and educates schoolchildren on how they can contribute in making their school environment healthier.

Lesson 1: Keeping Classrooms Clean


Lesson 2: Eating Neatly

Jan 14, 2016
19:05 (IST)
The second strand of the Swachhta Curriculum stresses on the the importance of cleanliness at home.

Lesson 1: Eating Neatly


Lesson 2: Hygienic Habits While Using Toilets


Lesson 3: Clean, Safe Water

Jan 14, 2016
16:18 (IST)
First strand of the curriculum focusses on personal hygiene.

Lesson 1: How to Bathe


Lesson 2: How to Brush


Lesson 3: How to Wash Hands

Jan 14, 2016
13:57 (IST)
In our march towards a cleaner India, we decided to develop  a Swachh Curriculum for schoolchildren. The curriculum endorses certain healthy habits and practices that children should adopt. If they do inculcate these habits, it won't be long before our dream of Swachh India will be realised.

Jan 13, 2016
20:48 (IST)
The abhorrent practice of manual scavenging persists across India despite it being a legal offence. Sewage workers risk their health and lives to earn a pittance in this profession. Here's a look at how deaths of these workers affects their families.

Jan 13, 2016
19:02 (IST)
Watch the grim reality of a sewage worker in India.

Jan 12, 2016
13:37 (IST)
Our children could very well become the harbingers of change and bring about the much needed transformation in our attitude towards keeping our cities, towns and villages clean. Bollywood actor Dia Mirza also lent support to the campaign and gave a few hygiene lessons to schoolchildren.

Jan 12, 2016
13:36 (IST)
Campaign ambassador Amitabh Bachchan took a sanitation class with a few schoolchildren in Bombay. Here are a few photos from his visit.


Jan 11, 2016
12:47 (IST)
Bollywood superstar, and Banega Swachh India campaign's ambassador, Amitabh Bachchan, says we need to inculcate the habit of cleanliness in our children.

Jan 11, 2016
12:43 (IST)
In order to achieve this, we have created a 45-lesson hygiene curriculum and teacher-training module that will be distributed in 10,000 schools across the country.

Jan 11, 2016
12:42 (IST)
The Season 2 of the campaign focuses on devising and implementing behavioural changes and communication models.

Jan 11, 2016
12:42 (IST)
Prime Minister Narendra Modi recently recognised our efforts towards a Swachh India on his radio show Mann ki Baat.

Jan 08, 2016
18:52 (IST)
Season 1 of NDTV-Dettol Banega Swachh India campaign raised Rs 281 crores to build toilets in rural India. Your contribution will help many, donate now.

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