India's battle against malnutrition has been going on since the independence and in the COVID pandemic hit country the challenges have grown many folds. To tackle this issue RB and Plan India have organised #LoveForKids bike rally under their initiative Reach Each Child. This Valentines day, 7 mothers kick started a bike rally from Gurugram with the aim to raise awareness among mothers about 'malnutrition'. The 1600 kms ride that started from Gurugram to Amravati spread the word on the importance of health, hygiene and nutrition in mothers and children. RB & Plan India's 'Reach Each Child' initiative has been reaching out to mothers In Nandurbar and Amravati region of Maharashtra since 2018.