Target Market And Segmentation
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Boult Adopts New GoBoult Branding in India; Unveils New Logo
Boult has rebranded to Goboult, aiming to become a global Indian tech brand focused on Gen Z customers. In FY2025, it earned Rs. 800 crore and targets Rs. 1,000 crore in FY2026 and Rs. 2,000 crore by 2030. Goboult plans international expansion and will grow its retail presence from 3,000 to 30,000 stores in 18 months. Entering the Rs. 2,000+ segmen...
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Realme GT 6 Flagship Series Officially Confirmed to Launch in India Soon
Realme is gearing up to bring back the flagship Realme GT series to India. Realme's Founder and CEO Sky Li teased the comeback of GT series through X. The latest addition will target the mid-premium market segment in the country. Realme has not revealed the moniker or any details about the upcoming phones, but it will be part of the Realme GT 6 ser...
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Tecno Plans to Launch 24 New Smartphones in India Next Year, Aims to Be Among Top 5 Brands
Tecno, a leading smartphone brand of the Transsion Group, is eyeing to be among the top five smartphone brands in the Indian smartphone market by 2024, a top company official said. The company is betting on premiumisation and is focussing on metros to achieve its ambitious goal, he said.
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India Ripe Target for EV Companies but Domestic Takeup Slow Despite Rise in EV Sales: Report
India is a ripe target for electric vehicle firms as the third-largest auto market in the world but due to slow domestic takeup, no Indian company is likely to have a meaningful global share of electric vehicles in the foreseeable future, according to a report by S&P Global Ratings.
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Volkswagen Tests Electric Vehicles Under Skoda Brand for India Market
Volkswagen has started testing some electric vehicles from the Skoda brand in India. The auto major is evaluating the products to be brought to the country for electromobility targeting mass segment, according to a senior company official. The VW group has a presence in India through its brands, including Volkswagen, Skoda, Audi, Porsche, Lamborghi...
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MG Motor India To Launch An Electric Crossover In Rs. 10-15 Lakh Range By End Of FY2023
MG Motor India's new electric vehicle, which will be a crossover, will be priced in the range of Rs. 10 lakh to Rs. 15 lakh, and is targeted towards the mass segment of personal electric mobility.
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carandbike Awards 2021: Entry-Level Modern Classic Motorcycle Of The Year
One of the most hotly contested categories in the 2021 carandbike Awards is the entry-level modern classic segment, with three contenders vying for the top spot.
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Honda H'Ness CB 350 Vs Royal Enfield Meteor 350 Comparison Review
Honda takes a shot at dethroning Royal Enfield from the 350 cc modern classic segment with the new Honda H'Ness CB 350. Does His Highness have what it takes?
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Chinese Automakers Announce Targets To Raise Hydrogen Vehicle Sales
Chinese automakers have announced plans to increase sales of hydrogen fuel cell vehicles, a niche segment in the world's biggest auto market, and the government is expected to announce supportive new policies, possibly as early as this month.
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Apple Not Dominant in Any Market, Plenty of Rivals, Senior Executive Says
iPhone maker Apple, the target of EU antitrust investigations into key segments of its business, on Tuesday rejected accusations of market dominance, saying it competes with Google, Samsung and other rivals.
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OnePlus to Launch Two New Smart TV Series in India on July 2, Set to Offer Different Screen Sizes
OnePlus is set to expand its smart TV lineup in India by launching two new series on July 2. The new models will be targeted at the masses in the country and come in mid-range as well as entry-level smart TV segments.
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GM Plans Electric Van For Business Users In Bid To Pre-Empt Tesla
General Motors Co is developing an electric van aimed at business users, joining a growing list of carmakers planning EVs for the same segment which includes customers such as Amazon.com Inc and United Parcel Service Inc, five people familiar with the plans told Reuters. That multibillion-dollar strategy could enable GM, Ford Motor Co and at least ...
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Auto Expo 2018: New Teasers For Tata X451, H5 SUV & Tigor Sport Concepts
Tata Motors is gearing for a mega showcase at the upcoming 2018 Auto Expo, wherein the company will reveal five new models as well as its integrated mobility solutions for the future. Tata has an illustrious line-up that will be targeting the premium mass market segments and includes the X451 hatchback, H5 SUV and the Tigor Sport.
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Honda Grazia Scooter Announced; Images Leaked Ahead Of Reveal
Honda Motorcycle Scooter India (HMSI) leads the scooter segment in the country and will soon introduce a new model to further consolidate its lead. The two-wheeler maker has announced the new Honda Grazia that has been described as an 'Advanced Urban Scooter' for the metropolitan cities and is targeted at a younger customer base. Bookings for the n...
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Volkswagen Targets 3% Share In Indian Passenger Vehicle Market
German auto major Volkswagen has set a target to garner 3 per cent share in passenger vehicle segment in India, one of its key future markets, according to a senior company official. The company is looking to enhance its brand awareness, while also gradually strengthen its range of products in India to fill gaps in its portfolio and tap fast growin...
-
Boult Adopts New GoBoult Branding in India; Unveils New Logo
Boult has rebranded to Goboult, aiming to become a global Indian tech brand focused on Gen Z customers. In FY2025, it earned Rs. 800 crore and targets Rs. 1,000 crore in FY2026 and Rs. 2,000 crore by 2030. Goboult plans international expansion and will grow its retail presence from 3,000 to 30,000 stores in 18 months. Entering the Rs. 2,000+ segmen...
-
Realme GT 6 Flagship Series Officially Confirmed to Launch in India Soon
Realme is gearing up to bring back the flagship Realme GT series to India. Realme's Founder and CEO Sky Li teased the comeback of GT series through X. The latest addition will target the mid-premium market segment in the country. Realme has not revealed the moniker or any details about the upcoming phones, but it will be part of the Realme GT 6 ser...
-
Tecno Plans to Launch 24 New Smartphones in India Next Year, Aims to Be Among Top 5 Brands
Tecno, a leading smartphone brand of the Transsion Group, is eyeing to be among the top five smartphone brands in the Indian smartphone market by 2024, a top company official said. The company is betting on premiumisation and is focussing on metros to achieve its ambitious goal, he said.
-
India Ripe Target for EV Companies but Domestic Takeup Slow Despite Rise in EV Sales: Report
India is a ripe target for electric vehicle firms as the third-largest auto market in the world but due to slow domestic takeup, no Indian company is likely to have a meaningful global share of electric vehicles in the foreseeable future, according to a report by S&P Global Ratings.
-
Volkswagen Tests Electric Vehicles Under Skoda Brand for India Market
Volkswagen has started testing some electric vehicles from the Skoda brand in India. The auto major is evaluating the products to be brought to the country for electromobility targeting mass segment, according to a senior company official. The VW group has a presence in India through its brands, including Volkswagen, Skoda, Audi, Porsche, Lamborghi...
-
MG Motor India To Launch An Electric Crossover In Rs. 10-15 Lakh Range By End Of FY2023
MG Motor India's new electric vehicle, which will be a crossover, will be priced in the range of Rs. 10 lakh to Rs. 15 lakh, and is targeted towards the mass segment of personal electric mobility.
-
carandbike Awards 2021: Entry-Level Modern Classic Motorcycle Of The Year
One of the most hotly contested categories in the 2021 carandbike Awards is the entry-level modern classic segment, with three contenders vying for the top spot.
-
Honda H'Ness CB 350 Vs Royal Enfield Meteor 350 Comparison Review
Honda takes a shot at dethroning Royal Enfield from the 350 cc modern classic segment with the new Honda H'Ness CB 350. Does His Highness have what it takes?
-
Chinese Automakers Announce Targets To Raise Hydrogen Vehicle Sales
Chinese automakers have announced plans to increase sales of hydrogen fuel cell vehicles, a niche segment in the world's biggest auto market, and the government is expected to announce supportive new policies, possibly as early as this month.
-
Apple Not Dominant in Any Market, Plenty of Rivals, Senior Executive Says
iPhone maker Apple, the target of EU antitrust investigations into key segments of its business, on Tuesday rejected accusations of market dominance, saying it competes with Google, Samsung and other rivals.
-
OnePlus to Launch Two New Smart TV Series in India on July 2, Set to Offer Different Screen Sizes
OnePlus is set to expand its smart TV lineup in India by launching two new series on July 2. The new models will be targeted at the masses in the country and come in mid-range as well as entry-level smart TV segments.
-
GM Plans Electric Van For Business Users In Bid To Pre-Empt Tesla
General Motors Co is developing an electric van aimed at business users, joining a growing list of carmakers planning EVs for the same segment which includes customers such as Amazon.com Inc and United Parcel Service Inc, five people familiar with the plans told Reuters. That multibillion-dollar strategy could enable GM, Ford Motor Co and at least ...
-
Auto Expo 2018: New Teasers For Tata X451, H5 SUV & Tigor Sport Concepts
Tata Motors is gearing for a mega showcase at the upcoming 2018 Auto Expo, wherein the company will reveal five new models as well as its integrated mobility solutions for the future. Tata has an illustrious line-up that will be targeting the premium mass market segments and includes the X451 hatchback, H5 SUV and the Tigor Sport.
-
Honda Grazia Scooter Announced; Images Leaked Ahead Of Reveal
Honda Motorcycle Scooter India (HMSI) leads the scooter segment in the country and will soon introduce a new model to further consolidate its lead. The two-wheeler maker has announced the new Honda Grazia that has been described as an 'Advanced Urban Scooter' for the metropolitan cities and is targeted at a younger customer base. Bookings for the n...
-
Volkswagen Targets 3% Share In Indian Passenger Vehicle Market
German auto major Volkswagen has set a target to garner 3 per cent share in passenger vehicle segment in India, one of its key future markets, according to a senior company official. The company is looking to enhance its brand awareness, while also gradually strengthen its range of products in India to fill gaps in its portfolio and tap fast growin...
