Strauss Zelnick

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  More Users Are Pre-Ordering GTA 6's $100 Ultimate Edition, Says Take-Two CEO Strauss Zelnick

  More people are pre-ordering the pricier Ultimate Edition of Grand Theft Auto 6, according to Take-Two CEO Strauss Zelnick. The Take-Two boss said in a new interview that GTA 6 pre-orders had exceeded expectations. Ultimate edition of the game costs $99.99, while Standard edition costs $79.99.

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  Take-Two CEO Strauss Zelnick Explains Why GTA 6 Is Not Getting a Disc Version

  Take-Two CEO Strauss Zelnick has commented on the decision to not release a physical disc version of Grand Theft Auto 6. Zelnick said that discs don't make sense for the consumer in the case of big games. The executive, however, left the door open for a GTA 6 disc version at some point in the future.

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  Take-Two Says GTA 6 Pre-Orders Had 'Exceptional' Start, Reaffirms November 19 Release Date

  Grand Theft Auto 6 pre-orders have had an "exceptional" start, Take-Two CEO Strauss Zelnick has said. The executive reffirmed GTA 6's November 19 release date and said the game's launch would usher in a “a new era of growth” for the company.

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  Take-Two CEO Strauss Zelnick Reaffirms GTA 6 Release Date, Says Game Was Delayed by 18 Months

  Take-Two CEO Strauss Zelnick has reaffirmed that GTA 6 will launch on November 19, 2026. In a new interview, the Take-Two boss said the game had been pushed back by around 18 months from its original release date, suggesting Rockstar initially planned to launch GTA 6 in spring 2025.

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  Grand Theft Auto 6 Budget Estimated to Be Over $1 Billion, Take-Two CEO Says 'It Was Expensive'

  Grand Theft Auto 6 is believed to be one of the most expensive video games of all time. While Rockstar Games has not revealed the game's budget, analysts estimate that development costs range between $1 billion and $1.5 billion. Take-Two CEO Strauss Zelnick, too, admitted the game was "expensive".

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  Take-Two CEO Strauss Zelnick Explains Why GTA 6 Isn't Coming to PC, Says Console Is 'Core' Audience

  Take-Two CEO Strauss Zelnick has talked about why Rockstar Games is not releasing GTA 6 on PC on day one. The Take-Two boss said consoles were Rockstar's "core" audience. "“Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core,” he said.

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  GTA VI To Cost $100? Take-Two CEO Strauss Zelnick Provides Update On Pricing

  Take-Two CEO Strauss Zelnick hinted that GTA VI pricing may not reach the super-premium price point that has been floated in the past.

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  Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games

  Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if w...

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  Rockstar Games Parent Take-Two Lays Off AI Team, Including Head of AI

  Take-Two Interactive has laid of its artificial intelligence team, including the head of AI. Luke Dicken, Take-Two's former head of AI, confirmed the cuts in a LinkedIn post on Friday. The number of employees impacted by the layoffs is unclear. Take-Two is the parent company of Rockstar Games, currently developing Grand Theft Auto 6.

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  Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick

  Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.

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  GTA 6 Physical Copies Won't Be Delayed, Take-Two CEO Strauss Zelnick Clarifies

  GTA 6's physical release will not be delayed, Take-Two CEO Strauss Zelnick has clarified. Speaking after Take-Two's quarterly earnings call, Zelnick said that the company had no plans to push back the physical version of GTA 6. Last week, a rumour claimed that physical copies of the game might be delayed to avoid leaks.

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  Take-Two Reaffirms GTA 6 Launch Date, Says Rockstar Will Begin Marketing Push This Summer

  Grand Theft Auto 6 is on course to launch on November 19, 2026, Take-Two Interactive said in its third-quarter FY 2026 earnings call on Tuesday. Take-Two CEO Strauss Zelnick expressed confidence in the game's release date and revealed that Rockstar Games was gearing up to begin launch marketing for GTA 6 this summer.

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  Take-Two CEO Says AI Won't Be 'Very Good' at Making a Game Like Grand Theft Auto

  Take-Two CEO Strauss Zelnick has said that AI won't be able to create a game like Grand Theft Auto, and even if it could, it won't be "very good". The Take-Two boss said AI lacked creativity and hence could not create complex universes of video games.

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  Grand Theft Auto 6 Delay Fails to Dent Take-Two Investor Zeal

  The delay in the release of the Grand Theft Auto 6 is not souring sentiment on the stock for the investors in Take-Two Interactive Software. The pre-announced delay could de-risk results due after the close, especially as Take-Two said it continues to expect sequential increases and record levels in net bookings.

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  Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO

  In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.