Strauss Zelnick
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GTA VI To Cost $100? Take-Two CEO Strauss Zelnick Provides Update On Pricing
Take-Two CEO Strauss Zelnick hinted that GTA VI pricing may not reach the super-premium price point that has been floated in the past.
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Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games
Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if w...
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Rockstar Games Parent Take-Two Lays Off AI Team, Including Head of AI
Take-Two Interactive has laid of its artificial intelligence team, including the head of AI. Luke Dicken, Take-Two's former head of AI, confirmed the cuts in a LinkedIn post on Friday. The number of employees impacted by the layoffs is unclear. Take-Two is the parent company of Rockstar Games, currently developing Grand Theft Auto 6.
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AI Can Assist Game Development But Won't Create Hits, Says Take Two CEO Amid DLSS 5 Backlash
Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the rise of artificial intelligence (AI) in the gaming industry. In a recent interview, the executive stated that while AI can assist developers in creating content, it is not expected to contribute to the development of blockbuster gaming titles. Zelnick’s comments come at a tim...
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Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick
Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.
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GTA 6 Physical Copies Won't Be Delayed, Take-Two CEO Strauss Zelnick Clarifies
GTA 6's physical release will not be delayed, Take-Two CEO Strauss Zelnick has clarified. Speaking after Take-Two's quarterly earnings call, Zelnick said that the company had no plans to push back the physical version of GTA 6. Last week, a rumour claimed that physical copies of the game might be delayed to avoid leaks.
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Take-Two Reaffirms GTA 6 Launch Date, Says Rockstar Will Begin Marketing Push This Summer
Grand Theft Auto 6 is on course to launch on November 19, 2026, Take-Two Interactive said in its third-quarter FY 2026 earnings call on Tuesday. Take-Two CEO Strauss Zelnick expressed confidence in the game's release date and revealed that Rockstar Games was gearing up to begin launch marketing for GTA 6 this summer.
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Take-Two CEO Says AI Won't Be 'Very Good' at Making a Game Like Grand Theft Auto
Take-Two CEO Strauss Zelnick has said that AI won't be able to create a game like Grand Theft Auto, and even if it could, it won't be "very good". The Take-Two boss said AI lacked creativity and hence could not create complex universes of video games.
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Grand Theft Auto 6 Delay Fails to Dent Take-Two Investor Zeal
The delay in the release of the Grand Theft Auto 6 is not souring sentiment on the stock for the investors in Take-Two Interactive Software. The pre-announced delay could de-risk results due after the close, especially as Take-Two said it continues to expect sequential increases and record levels in net bookings.
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Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO
In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.
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GTA VI To Cost $100? Take-Two CEO Strauss Zelnick Provides Update On Pricing
Take-Two CEO Strauss Zelnick hinted that GTA VI pricing may not reach the super-premium price point that has been floated in the past.
-
Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games
Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if w...
-
Rockstar Games Parent Take-Two Lays Off AI Team, Including Head of AI
Take-Two Interactive has laid of its artificial intelligence team, including the head of AI. Luke Dicken, Take-Two's former head of AI, confirmed the cuts in a LinkedIn post on Friday. The number of employees impacted by the layoffs is unclear. Take-Two is the parent company of Rockstar Games, currently developing Grand Theft Auto 6.
-
AI Can Assist Game Development But Won't Create Hits, Says Take Two CEO Amid DLSS 5 Backlash
Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the rise of artificial intelligence (AI) in the gaming industry. In a recent interview, the executive stated that while AI can assist developers in creating content, it is not expected to contribute to the development of blockbuster gaming titles. Zelnick’s comments come at a tim...
-
Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick
Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.
-
GTA 6 Physical Copies Won't Be Delayed, Take-Two CEO Strauss Zelnick Clarifies
GTA 6's physical release will not be delayed, Take-Two CEO Strauss Zelnick has clarified. Speaking after Take-Two's quarterly earnings call, Zelnick said that the company had no plans to push back the physical version of GTA 6. Last week, a rumour claimed that physical copies of the game might be delayed to avoid leaks.
-
Take-Two Reaffirms GTA 6 Launch Date, Says Rockstar Will Begin Marketing Push This Summer
Grand Theft Auto 6 is on course to launch on November 19, 2026, Take-Two Interactive said in its third-quarter FY 2026 earnings call on Tuesday. Take-Two CEO Strauss Zelnick expressed confidence in the game's release date and revealed that Rockstar Games was gearing up to begin launch marketing for GTA 6 this summer.
-
Take-Two CEO Says AI Won't Be 'Very Good' at Making a Game Like Grand Theft Auto
Take-Two CEO Strauss Zelnick has said that AI won't be able to create a game like Grand Theft Auto, and even if it could, it won't be "very good". The Take-Two boss said AI lacked creativity and hence could not create complex universes of video games.
-
Grand Theft Auto 6 Delay Fails to Dent Take-Two Investor Zeal
The delay in the release of the Grand Theft Auto 6 is not souring sentiment on the stock for the investors in Take-Two Interactive Software. The pre-announced delay could de-risk results due after the close, especially as Take-Two said it continues to expect sequential increases and record levels in net bookings.
-
Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO
In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.
