Strauss Zelnick
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Take-Two CEO Strauss Zelnick Reaffirms GTA 6 Release Date, Says Game Was Delayed by 18 Months
Take-Two CEO Strauss Zelnick has reaffirmed that GTA 6 will launch on November 19, 2026. In a new interview, the Take-Two boss said the game had been pushed back by around 18 months from its original release date, suggesting Rockstar initially planned to launch GTA 6 in spring 2025.
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Grand Theft Auto 6 Budget Estimated to Be Over $1 Billion, Take-Two CEO Says 'It Was Expensive'
Grand Theft Auto 6 is believed to be one of the most expensive video games of all time. While Rockstar Games has not revealed the game's budget, analysts estimate that development costs range between $1 billion and $1.5 billion. Take-Two CEO Strauss Zelnick, too, admitted the game was "expensive".
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Take-Two CEO Strauss Zelnick Explains Why GTA 6 Isn't Coming to PC, Says Console Is 'Core' Audience
Take-Two CEO Strauss Zelnick has talked about why Rockstar Games is not releasing GTA 6 on PC on day one. The Take-Two boss said consoles were Rockstar's "core" audience. "“Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core,” he said.
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GTA VI To Cost $100? Take-Two CEO Strauss Zelnick Provides Update On Pricing
Take-Two CEO Strauss Zelnick hinted that GTA VI pricing may not reach the super-premium price point that has been floated in the past.
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Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games
Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if w...
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Rockstar Games Parent Take-Two Lays Off AI Team, Including Head of AI
Take-Two Interactive has laid of its artificial intelligence team, including the head of AI. Luke Dicken, Take-Two's former head of AI, confirmed the cuts in a LinkedIn post on Friday. The number of employees impacted by the layoffs is unclear. Take-Two is the parent company of Rockstar Games, currently developing Grand Theft Auto 6.
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Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick
Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.
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GTA 6 Physical Copies Won't Be Delayed, Take-Two CEO Strauss Zelnick Clarifies
GTA 6's physical release will not be delayed, Take-Two CEO Strauss Zelnick has clarified. Speaking after Take-Two's quarterly earnings call, Zelnick said that the company had no plans to push back the physical version of GTA 6. Last week, a rumour claimed that physical copies of the game might be delayed to avoid leaks.
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Take-Two Reaffirms GTA 6 Launch Date, Says Rockstar Will Begin Marketing Push This Summer
Grand Theft Auto 6 is on course to launch on November 19, 2026, Take-Two Interactive said in its third-quarter FY 2026 earnings call on Tuesday. Take-Two CEO Strauss Zelnick expressed confidence in the game's release date and revealed that Rockstar Games was gearing up to begin launch marketing for GTA 6 this summer.
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Take-Two CEO Says AI Won't Be 'Very Good' at Making a Game Like Grand Theft Auto
Take-Two CEO Strauss Zelnick has said that AI won't be able to create a game like Grand Theft Auto, and even if it could, it won't be "very good". The Take-Two boss said AI lacked creativity and hence could not create complex universes of video games.
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Grand Theft Auto 6 Delay Fails to Dent Take-Two Investor Zeal
The delay in the release of the Grand Theft Auto 6 is not souring sentiment on the stock for the investors in Take-Two Interactive Software. The pre-announced delay could de-risk results due after the close, especially as Take-Two said it continues to expect sequential increases and record levels in net bookings.
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Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO
In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.
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GTA 6 to Eventually Launch on PC After Initial Release on Consoles, Take-Two CEO Suggests
GTA 6 has not yet been confirmed to launch on PC, but Rockstar parent Take-Two Interactive has suggested the hotly anticipated game will eventually arrive on the platform after its initial release on PS5 and Xbox Series S/X.
-
Take-Two Not Concerned About Potential GTA 6 Performance Issues on Xbox Series S
The lower-end Xbox Series S has run into hardware bottlenecks in the past when it comes to new releases, and concerns have been raised about whether the console would be able to run GTA 6 without problems. Take-Two Interactive CEO Strauss Zelnick has now downplayed those concerns, saying he is “not worried” about GTA 6 performance on Xbox Serie...
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Take-Two CEO Says Call of Duty Will Help Grow Xbox Game Pass 'For a Period of Time': Report
Take-Two Interactive CEO Strauss Zelnick has said that putting Call of Duty on Game Pass would likely bring new subscribers to the service “for a period of time,” but the company has no plans to do the same with its new triple-A releases.
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Take-Two CEO Strauss Zelnick Reaffirms GTA 6 Release Date, Says Game Was Delayed by 18 Months
Take-Two CEO Strauss Zelnick has reaffirmed that GTA 6 will launch on November 19, 2026. In a new interview, the Take-Two boss said the game had been pushed back by around 18 months from its original release date, suggesting Rockstar initially planned to launch GTA 6 in spring 2025.
-
Grand Theft Auto 6 Budget Estimated to Be Over $1 Billion, Take-Two CEO Says 'It Was Expensive'
Grand Theft Auto 6 is believed to be one of the most expensive video games of all time. While Rockstar Games has not revealed the game's budget, analysts estimate that development costs range between $1 billion and $1.5 billion. Take-Two CEO Strauss Zelnick, too, admitted the game was "expensive".
-
Take-Two CEO Strauss Zelnick Explains Why GTA 6 Isn't Coming to PC, Says Console Is 'Core' Audience
Take-Two CEO Strauss Zelnick has talked about why Rockstar Games is not releasing GTA 6 on PC on day one. The Take-Two boss said consoles were Rockstar's "core" audience. "“Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core,” he said.
-
GTA VI To Cost $100? Take-Two CEO Strauss Zelnick Provides Update On Pricing
Take-Two CEO Strauss Zelnick hinted that GTA VI pricing may not reach the super-premium price point that has been floated in the past.
-
Take-Two CEO Addresses GTA 6 Price, Says Company Focussed on Ensuring 'Reasonable' Prices for Its Games
Take-Two CEO Strauss Zelnick has addressed the concerns around GTA 6 price, suggesting the game would deliver value for money for consumers. Industry analysts have speculated GTA 6 being priced around $100, but Zelnick said that Take-Two was committed to making the "most spectacular piece of entertainment on Earth.” — “If we do that, and if w...
-
Rockstar Games Parent Take-Two Lays Off AI Team, Including Head of AI
Take-Two Interactive has laid of its artificial intelligence team, including the head of AI. Luke Dicken, Take-Two's former head of AI, confirmed the cuts in a LinkedIn post on Friday. The number of employees impacted by the layoffs is unclear. Take-Two is the parent company of Rockstar Games, currently developing Grand Theft Auto 6.
-
Generative AI Has 'Zero Part' in GTA 6, Says Take-Two CEO Strauss Zelnick
Take-Two CEO Strauss Zelnick has said that generative AI has "zero part" in GTA 6 development. The executive said that the company utilised AI as productivity tools, but not for creativity. Zelnick said that AI tools will not create great entertainment properties.
-
GTA 6 Physical Copies Won't Be Delayed, Take-Two CEO Strauss Zelnick Clarifies
GTA 6's physical release will not be delayed, Take-Two CEO Strauss Zelnick has clarified. Speaking after Take-Two's quarterly earnings call, Zelnick said that the company had no plans to push back the physical version of GTA 6. Last week, a rumour claimed that physical copies of the game might be delayed to avoid leaks.
-
Take-Two Reaffirms GTA 6 Launch Date, Says Rockstar Will Begin Marketing Push This Summer
Grand Theft Auto 6 is on course to launch on November 19, 2026, Take-Two Interactive said in its third-quarter FY 2026 earnings call on Tuesday. Take-Two CEO Strauss Zelnick expressed confidence in the game's release date and revealed that Rockstar Games was gearing up to begin launch marketing for GTA 6 this summer.
-
Take-Two CEO Says AI Won't Be 'Very Good' at Making a Game Like Grand Theft Auto
Take-Two CEO Strauss Zelnick has said that AI won't be able to create a game like Grand Theft Auto, and even if it could, it won't be "very good". The Take-Two boss said AI lacked creativity and hence could not create complex universes of video games.
-
Grand Theft Auto 6 Delay Fails to Dent Take-Two Investor Zeal
The delay in the release of the Grand Theft Auto 6 is not souring sentiment on the stock for the investors in Take-Two Interactive Software. The pre-announced delay could de-risk results due after the close, especially as Take-Two said it continues to expect sequential increases and record levels in net bookings.
-
Rockstar Not Revealing GTA 6 Release Date to Maintain 'Anticipation and Excitement', Says Take-Two CEO
In the absence of marketing for GTA 6 ahead of launch, Rockstar parent Take-Two Interactive has now explained the secrecy around the game, saying it wants to maintain “anticipation and excitement” for the release.
-
GTA 6 to Eventually Launch on PC After Initial Release on Consoles, Take-Two CEO Suggests
GTA 6 has not yet been confirmed to launch on PC, but Rockstar parent Take-Two Interactive has suggested the hotly anticipated game will eventually arrive on the platform after its initial release on PS5 and Xbox Series S/X.
-
Take-Two Not Concerned About Potential GTA 6 Performance Issues on Xbox Series S
The lower-end Xbox Series S has run into hardware bottlenecks in the past when it comes to new releases, and concerns have been raised about whether the console would be able to run GTA 6 without problems. Take-Two Interactive CEO Strauss Zelnick has now downplayed those concerns, saying he is “not worried” about GTA 6 performance on Xbox Serie...
-
Take-Two CEO Says Call of Duty Will Help Grow Xbox Game Pass 'For a Period of Time': Report
Take-Two Interactive CEO Strauss Zelnick has said that putting Call of Duty on Game Pass would likely bring new subscribers to the service “for a period of time,” but the company has no plans to do the same with its new triple-A releases.
