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TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
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Viral Newspaper Ad Pulled Out After Air India Crash: "Crazy Coincidence"
A front-page newspaper advertisement featuring an Air India aircraft on Thursday is in the spotlight after Flight AI171, operated by the same airline, crashed hours later.
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Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
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YouTube Reportedly Rolling Out 'Pause Ads' Widely After Strong Advertiser Response
YouTube is reportedly rolling out pause ads widely to users and advertisers. The video streaming giant first announced its plans to show these ads that appear when a video is paused last year. Many netizens have reported seeing these ads, expressing concerns over this move. These appear as a pop-up ad and can either be a static image or a short loo...
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TikTok Reportedly Working on AI Influencers That Will Create Content for Advertisers
TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...
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Twitter Cash Flow Still Negative Because of 50 Percent Drop in Ad Revenue, Heavy Debt: Elon Musk
Twitter's cash flow remains negative because of a nearly 50 percent drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June.
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Twitter Threatens to Sue Meta Over Threads: Report
Twitter is threatening legal action against Meta Platforms over its new Threads platform, Semafor reported on Thursday, citing a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro. Meanwhile, Analysts have said Threads' ties to Instagram might give it a built-in user base and advertising apparatus.
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Google AI Chatbot Bard Caught Providing Inaccurate Information in Company Ad
Google published an online advertisement in which its much-anticipated AI chatbot Bard delivered an inaccurate answer. The tech giant posted a short GIF video of Bard in action via Twitter, describing the chatbot as a "launchpad for curiosity" that would help simplify complex topics.
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Google Parent Alphabet Posts Lower Q4 Profit Amid Increased Competition, Decline in Ad Spending
Alphabet on Thursday posted disappointing fourth-quarter profit and sales, short of estimates by Wall Street. The Google parent firm has seen advertising clients hold back on spending amid a slowing economy and concerns over consumer spending, while competition from rivals has seen an increase.
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YouTube Shorts to Gain Shopping Features Amid Digital Ad Slowdown: Report
YouTube Shorts will gain shopping features, as the Alphabet-owned firm seeks to diversify its revenue stream squeezed by falling ad spending, according to a report. The streaming service is also reportedly testing new commission schemes for influencers who sell products through links in videos. YouTube has struggled to compete with TikTok, the app ...
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Instagram Parent Meta Explores Reel Monetisation Opportunities With New Ad Formats
Facebook parent Meta Platforms announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth this year.
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YouTube to Share 45 Percent of Ad Revenue From YouTube Shorts With Creators Amid Intense TikTok Competition
YouTube on Tuesday announced that it will bring ads to YouTube Shorts, while creators would be paid 45 percent of ad revenue from the short video service. The move comes as Google faces intense competition from rival TikTok, which offers a $1 billion (roughly Rs. 8,000 crore) to pay creators and has grown to over 1 billion users.
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YouTube Shorts Reports More Than 1.5 Billion Monthly Audience, Takes on Rival TikTok
YouTube has claimed to have over 1.5 billion people monthly tune into its Shorts video service, which was launch almost two years back. The video sharing platform is now competing with TikTok in short clip formats.
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Twitter Turnaround Plan Yet to Pick Up Steam as Company Misses Advertising Revenue, User Growth Estimates
Twitter reported weaker-than-expected quarterly advertising revenue and user growth and forecast revenue short of Wall Street targets, indicating that its turnaround plan has yet to bear fruit.
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YouTube Shorts Fund Announced, to Distribute $100 Million Among Creators
YouTube announced a $100 million (roughly Rs. 735 crores) fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.
-
TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
-
Viral Newspaper Ad Pulled Out After Air India Crash: "Crazy Coincidence"
A front-page newspaper advertisement featuring an Air India aircraft on Thursday is in the spotlight after Flight AI171, operated by the same airline, crashed hours later.
-
Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
-
YouTube Reportedly Rolling Out 'Pause Ads' Widely After Strong Advertiser Response
YouTube is reportedly rolling out pause ads widely to users and advertisers. The video streaming giant first announced its plans to show these ads that appear when a video is paused last year. Many netizens have reported seeing these ads, expressing concerns over this move. These appear as a pop-up ad and can either be a static image or a short loo...
-
TikTok Reportedly Working on AI Influencers That Will Create Content for Advertisers
TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...
-
Twitter Cash Flow Still Negative Because of 50 Percent Drop in Ad Revenue, Heavy Debt: Elon Musk
Twitter's cash flow remains negative because of a nearly 50 percent drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June.
-
Twitter Threatens to Sue Meta Over Threads: Report
Twitter is threatening legal action against Meta Platforms over its new Threads platform, Semafor reported on Thursday, citing a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro. Meanwhile, Analysts have said Threads' ties to Instagram might give it a built-in user base and advertising apparatus.
-
Google AI Chatbot Bard Caught Providing Inaccurate Information in Company Ad
Google published an online advertisement in which its much-anticipated AI chatbot Bard delivered an inaccurate answer. The tech giant posted a short GIF video of Bard in action via Twitter, describing the chatbot as a "launchpad for curiosity" that would help simplify complex topics.
-
Google Parent Alphabet Posts Lower Q4 Profit Amid Increased Competition, Decline in Ad Spending
Alphabet on Thursday posted disappointing fourth-quarter profit and sales, short of estimates by Wall Street. The Google parent firm has seen advertising clients hold back on spending amid a slowing economy and concerns over consumer spending, while competition from rivals has seen an increase.
-
YouTube Shorts to Gain Shopping Features Amid Digital Ad Slowdown: Report
YouTube Shorts will gain shopping features, as the Alphabet-owned firm seeks to diversify its revenue stream squeezed by falling ad spending, according to a report. The streaming service is also reportedly testing new commission schemes for influencers who sell products through links in videos. YouTube has struggled to compete with TikTok, the app ...
-
Instagram Parent Meta Explores Reel Monetisation Opportunities With New Ad Formats
Facebook parent Meta Platforms announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth this year.
-
YouTube to Share 45 Percent of Ad Revenue From YouTube Shorts With Creators Amid Intense TikTok Competition
YouTube on Tuesday announced that it will bring ads to YouTube Shorts, while creators would be paid 45 percent of ad revenue from the short video service. The move comes as Google faces intense competition from rival TikTok, which offers a $1 billion (roughly Rs. 8,000 crore) to pay creators and has grown to over 1 billion users.
-
YouTube Shorts Reports More Than 1.5 Billion Monthly Audience, Takes on Rival TikTok
YouTube has claimed to have over 1.5 billion people monthly tune into its Shorts video service, which was launch almost two years back. The video sharing platform is now competing with TikTok in short clip formats.
-
Twitter Turnaround Plan Yet to Pick Up Steam as Company Misses Advertising Revenue, User Growth Estimates
Twitter reported weaker-than-expected quarterly advertising revenue and user growth and forecast revenue short of Wall Street targets, indicating that its turnaround plan has yet to bear fruit.
-
YouTube Shorts Fund Announced, to Distribute $100 Million Among Creators
YouTube announced a $100 million (roughly Rs. 735 crores) fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.
