Influencer Marketing
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iPhone 18 FOMO: How Celebrities And Influencers Are Fueling Impulse Spending
As consumers lined up for the iPhone 18 series, experts warned that gadget-related FOMO can trigger anxiety, impulsive spending, and poor financial decisions
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Social Media Ban For Minors In India? Experts 'Like' Idea, But With Caveats
Experts urge digital literacy and healthy online habits over outright bans, highlighting social media's role in children's career growth and emotional development.
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4 Influencer Marketing Agencies Empanelled For Public Outreach: Centre
The central government has empanelled four "influencer" marketing agencies to improve public outreach of its initiatives and campaigns, the Information and Broadcasting Ministry has told Parliament.
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Brands Using TikTok Influencers to Market Unhealthy Food to Children, Study Shows
Companies have begun to utilise the massive reach that social media websites and apps offer, using TikTok users to promote their unhealthy food and beverages while turning them into brand ambassadors, according to a new study. Researchers analysed video content posted on the app to highlight that children are exposed to a variety of unhealthy food...
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iPhone 18 FOMO: How Celebrities And Influencers Are Fueling Impulse Spending
As consumers lined up for the iPhone 18 series, experts warned that gadget-related FOMO can trigger anxiety, impulsive spending, and poor financial decisions
-
Social Media Ban For Minors In India? Experts 'Like' Idea, But With Caveats
Experts urge digital literacy and healthy online habits over outright bans, highlighting social media's role in children's career growth and emotional development.
-
4 Influencer Marketing Agencies Empanelled For Public Outreach: Centre
The central government has empanelled four "influencer" marketing agencies to improve public outreach of its initiatives and campaigns, the Information and Broadcasting Ministry has told Parliament.
-
Brands Using TikTok Influencers to Market Unhealthy Food to Children, Study Shows
Companies have begun to utilise the massive reach that social media websites and apps offer, using TikTok users to promote their unhealthy food and beverages while turning them into brand ambassadors, according to a new study. Researchers analysed video content posted on the app to highlight that children are exposed to a variety of unhealthy food...
