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"We Had To Break The Popcorn As Movie Food Idea": 4700BC Founder On Building A Premium Snack Brand
In a candid interview, the 4700BC founder explains why popcorn had to move beyond cinema halls and how the brand reshaped Indias snacking habits.
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OnePlus Open 2 Leak Suggests Wireless Charging Support, 5,700mAh Battery, and Slim Build
OnePlus Open 2 is expected to break cover early next year as a follow-up to the OnePlus Open. Smartphone enthusiasts are keen to see how the company can improve upon the OnePlus Open. A new leak out of China points to a major battery capacity increase and slim build. The OnePlus Open 2 is also said to offer wireless charging support.
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Inside the Looking Glass of Augmented Reality: How Xtendr Is Building Immersive AR Experiences
Xtendr works with consumer brands and other organisations and creates branded content in the AR space. These can be anything from a small animation on your bed to a fully interactive cricket game you can play in your garden. Once activated via a URL or a QR code, it loads up on your device without needing to download an app.
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Tesla in India: How the Automaker Could Enter World's Third-Largest Market With No Threat From Chinese Rivals
Tesla could benefit from increased scrutiny on Chinese brands like BYD in India, and the EV maker has received a red-carpet welcome from the government. The Elon Musk-led firm could enter the world's third-largest auto market without facing competition from BYD like it does in other markets — like Thailand. Tesla reportedly plans to build a low-c...
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Instagram to Create Marketplace to Connect Brands, Influencers; Will Help Creators Earn From Recommendations
Facebook CEO Mark Zuckerberg said the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.
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Emula Electric Superbike Can Emulate Internal Combustion Engines
Italian brand 2electron uses technology which intends to emulate the experience of riding a motorcycle with different internal combustion engines.
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Fuelled By Volvo, China's Geely Seeks Launchpad To Enter Auto Giant Orbit
Chinese carmaker Geely plans to use a platform developed with input from Volvo to build new models in Malaysia for its partly owned Proton brand, a strategy that shows how it aims to accelerate its push to become China's first global auto giant.
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Coronavirus: Here's How Hyderabad Police Is Keeping Its Vehicles Sanitised
The coronavirus pandemic is growing by the day it'll take more efforts from all the officials involved as well as the citizens to do their bit and contain the spread. Amidst these trying times, it is necessary that the police officials and healthcare workers carry out their duty in sanitised conditions to keep the virus at bay. Doing its bit to hel...
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Harley-Davidson Partners With Data Collection Agency To Improve Marketing
Meshh, a data collection agency is collecting user behaviour data at motorcycling events to understand how attendees are engaging with the brand, and what areas of marketing Harley needs to focus on.
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ZTE Plans Big India Push in 2017, Starting With Smart Devices
ZTE's CMO talks about how the company is going to build brand value through smart devices in 2017, and why the 'right' price is more important than a low price.
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"We Had To Break The Popcorn As Movie Food Idea": 4700BC Founder On Building A Premium Snack Brand
In a candid interview, the 4700BC founder explains why popcorn had to move beyond cinema halls and how the brand reshaped Indias snacking habits.
-
OnePlus Open 2 Leak Suggests Wireless Charging Support, 5,700mAh Battery, and Slim Build
OnePlus Open 2 is expected to break cover early next year as a follow-up to the OnePlus Open. Smartphone enthusiasts are keen to see how the company can improve upon the OnePlus Open. A new leak out of China points to a major battery capacity increase and slim build. The OnePlus Open 2 is also said to offer wireless charging support.
-
Inside the Looking Glass of Augmented Reality: How Xtendr Is Building Immersive AR Experiences
Xtendr works with consumer brands and other organisations and creates branded content in the AR space. These can be anything from a small animation on your bed to a fully interactive cricket game you can play in your garden. Once activated via a URL or a QR code, it loads up on your device without needing to download an app.
-
Tesla in India: How the Automaker Could Enter World's Third-Largest Market With No Threat From Chinese Rivals
Tesla could benefit from increased scrutiny on Chinese brands like BYD in India, and the EV maker has received a red-carpet welcome from the government. The Elon Musk-led firm could enter the world's third-largest auto market without facing competition from BYD like it does in other markets — like Thailand. Tesla reportedly plans to build a low-c...
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Instagram to Create Marketplace to Connect Brands, Influencers; Will Help Creators Earn From Recommendations
Facebook CEO Mark Zuckerberg said the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.
-
Emula Electric Superbike Can Emulate Internal Combustion Engines
Italian brand 2electron uses technology which intends to emulate the experience of riding a motorcycle with different internal combustion engines.
-
Fuelled By Volvo, China's Geely Seeks Launchpad To Enter Auto Giant Orbit
Chinese carmaker Geely plans to use a platform developed with input from Volvo to build new models in Malaysia for its partly owned Proton brand, a strategy that shows how it aims to accelerate its push to become China's first global auto giant.
-
Coronavirus: Here's How Hyderabad Police Is Keeping Its Vehicles Sanitised
The coronavirus pandemic is growing by the day it'll take more efforts from all the officials involved as well as the citizens to do their bit and contain the spread. Amidst these trying times, it is necessary that the police officials and healthcare workers carry out their duty in sanitised conditions to keep the virus at bay. Doing its bit to hel...
-
Harley-Davidson Partners With Data Collection Agency To Improve Marketing
Meshh, a data collection agency is collecting user behaviour data at motorcycling events to understand how attendees are engaging with the brand, and what areas of marketing Harley needs to focus on.
-
ZTE Plans Big India Push in 2017, Starting With Smart Devices
ZTE's CMO talks about how the company is going to build brand value through smart devices in 2017, and why the 'right' price is more important than a low price.
