Content Marketing

The concept of SocialFi is to bridge the gap that exists between existing social networking platforms and Web3. It gives users more control over their content, more freedom of speech, and also lets them monetise their content.

Shares of Nestle India on Thursday declined over 3 per cent amid reports that the global FMCG major sold infant milk products with more sugar content in less developed countries.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

PlayStation VR2 is set to get support for VR games on PC this year, Sony has announced. The company confirmed Wednesday that it was testing the ability for PS VR2 to play PC VR games in addition to the already supported titles available via PS5. The PS VR2 launched in international markets in February 2023, and it made its India debut in December. ...

Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.

Alphabet’s Google will let users experiment with new features that display content created by artificial intelligence while they browse the web, as the company strives to maintain its edge in a market with new competitive threats.

A US judge on Tuesday gave the green light to Microsoft's $69-billion (roughly Rs. 5,65,480 crore) takeover bid for US video game giant Activision Blizzard. US District Judge Jacqueline Scott Corley in San Francisco rejected the Biden administration's contention that the deal would hurt consumers by giving Xbox game console maker Microsoft exclusiv...

Meta Platforms's Instagram is reportedly planning to bring its branded content tools to Threads. Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.

LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business

Theirry Breton, European Commissioner for Internal Markets, will demand that Meta act against content targeting children, when he meets Meta CEO Mark Zuckerberg on June 23. The Facebook parent will also have to demonstrate its measures to comply with the Digital Services Act after August 25 — or face heavy penalties.

Adobe said it will offer Firefly, its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools. The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies that can generate ...

Delhi High Court has said that the NFT and fantasy sports sector is free to draw inspiration from publicly available information around celebs. Rario had reached out to the Delhi High Court earlier this year complaining that its industry rival Striker is generating gaming content and NFTs around the cricketers who have signed exclusive deals with R...

Netflix will invest $2.5 billion (about Rs. 20,475 crore) in South Korea over the next four years to produce Korean TV series, movies and unscripted shows. With this figure, Netflix is essentially doubling the amount the company has invested in the market since 2016. The US streaming service made the announcement after a meeting between South Korea...

Amazon.com is partnering with India’s federal government to stream movies and TV shows from state-run studios as well as provide internships to students from government film institutes in a key market for the US e-commerce giant. India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the company said in a statement.

Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.

The concept of SocialFi is to bridge the gap that exists between existing social networking platforms and Web3. It gives users more control over their content, more freedom of speech, and also lets them monetise their content.

Shares of Nestle India on Thursday declined over 3 per cent amid reports that the global FMCG major sold infant milk products with more sugar content in less developed countries.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

PlayStation VR2 is set to get support for VR games on PC this year, Sony has announced. The company confirmed Wednesday that it was testing the ability for PS VR2 to play PC VR games in addition to the already supported titles available via PS5. The PS VR2 launched in international markets in February 2023, and it made its India debut in December. ...

Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.

Alphabet’s Google will let users experiment with new features that display content created by artificial intelligence while they browse the web, as the company strives to maintain its edge in a market with new competitive threats.

A US judge on Tuesday gave the green light to Microsoft's $69-billion (roughly Rs. 5,65,480 crore) takeover bid for US video game giant Activision Blizzard. US District Judge Jacqueline Scott Corley in San Francisco rejected the Biden administration's contention that the deal would hurt consumers by giving Xbox game console maker Microsoft exclusiv...

Meta Platforms's Instagram is reportedly planning to bring its branded content tools to Threads. Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.

LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business

Theirry Breton, European Commissioner for Internal Markets, will demand that Meta act against content targeting children, when he meets Meta CEO Mark Zuckerberg on June 23. The Facebook parent will also have to demonstrate its measures to comply with the Digital Services Act after August 25 — or face heavy penalties.

Adobe said it will offer Firefly, its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools. The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies that can generate ...

Delhi High Court has said that the NFT and fantasy sports sector is free to draw inspiration from publicly available information around celebs. Rario had reached out to the Delhi High Court earlier this year complaining that its industry rival Striker is generating gaming content and NFTs around the cricketers who have signed exclusive deals with R...

Netflix will invest $2.5 billion (about Rs. 20,475 crore) in South Korea over the next four years to produce Korean TV series, movies and unscripted shows. With this figure, Netflix is essentially doubling the amount the company has invested in the market since 2016. The US streaming service made the announcement after a meeting between South Korea...

Amazon.com is partnering with India’s federal government to stream movies and TV shows from state-run studios as well as provide internships to students from government film institutes in a key market for the US e-commerce giant. India’s broadcasting ministry and Amazon signed an agreement on Wednesday, the company said in a statement.

Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.