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Google Set to Face Lawsuit From US Justice Department Over Digital Ad Market Dominance: Report
Google could face a lawsuit from the US Justice Department as soon as Tuesday, according to a report. The US DoJ will reportedly file its second federal antitrust complaint against the company, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance over the digital advertising market.
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Google to Face Grilling on Online Advertising Before US Senate Antitrust Panel
Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.
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Google Removes Popular App From Play Store After Reported Large Scale Ad Fraud
BuzzFeed News reports that the fraudulent DU Group apps used to draw ad clicks even they weren’t running in the background draining battery and consuming data.
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Google Retires DoubleClick, AdWords Brand Names
Its basic tool for buying ads now will be named Google Ads, with access to inventory on Google search, its YouTube video service, the Google Play app store and 3 million partner properties.
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Google's Ad Network for Apps Quietly Becomes Huge Growth Engine
As consumers migrate from desktop to mobile, momentum has shifted to AdMob, Google's mass-market tool for third-party apps.
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Facebook lets users limit data shared with apps
Facebook generates the bulk of its revenue from ads that appear on its own Web pages and within its own mobile app. By distributing ads across a constellation of independent mobile apps, Facebook effectively expands its advertising space, opening the door to more revenue.
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Google Set to Face Lawsuit From US Justice Department Over Digital Ad Market Dominance: Report
Google could face a lawsuit from the US Justice Department as soon as Tuesday, according to a report. The US DoJ will reportedly file its second federal antitrust complaint against the company, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance over the digital advertising market.
-
Google to Face Grilling on Online Advertising Before US Senate Antitrust Panel
Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.
-
Google Removes Popular App From Play Store After Reported Large Scale Ad Fraud
BuzzFeed News reports that the fraudulent DU Group apps used to draw ad clicks even they weren’t running in the background draining battery and consuming data.
-
Google Retires DoubleClick, AdWords Brand Names
Its basic tool for buying ads now will be named Google Ads, with access to inventory on Google search, its YouTube video service, the Google Play app store and 3 million partner properties.
-
Google's Ad Network for Apps Quietly Becomes Huge Growth Engine
As consumers migrate from desktop to mobile, momentum has shifted to AdMob, Google's mass-market tool for third-party apps.
-
Facebook lets users limit data shared with apps
Facebook generates the bulk of its revenue from ads that appear on its own Web pages and within its own mobile app. By distributing ads across a constellation of independent mobile apps, Facebook effectively expands its advertising space, opening the door to more revenue.
