Touch And Feel Experience

Imagine you are in a virtual reality (VR) environment beside a drinking fountain and want to drink water from it. While you could lean and drink water, you were unlikely to feel anything. That is set to change. Researchers at a private institution in the US have found a way that allows people to feel the sensation of the water touching their lips i...

Amazon has upgraded the ‘Amazon Easy’ store format in India to offer a touch and feel product experience through physical showcasing of products listed on the e-commerce site. The company has also enabled store owners with its last-mile delivery programme called “I Have Space” to let them deliver packages to customers in their areas alongsi...

Flipkart is contemplating to go for partnership with local stores offering its customers a "touch and feel" experience, at least for some products.

"Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there," Flipkart chief corporate affairs officer Rajneesh Kumar said.

Online shopping may be getting more popular by the day but the lack of a "touch and feel" experience gnaws at them. This is one of the few key reasons why companies that exclusively have been selling online so far are now looking to go the brick and mortar way.

Imagine you are in a virtual reality (VR) environment beside a drinking fountain and want to drink water from it. While you could lean and drink water, you were unlikely to feel anything. That is set to change. Researchers at a private institution in the US have found a way that allows people to feel the sensation of the water touching their lips i...

Amazon has upgraded the ‘Amazon Easy’ store format in India to offer a touch and feel product experience through physical showcasing of products listed on the e-commerce site. The company has also enabled store owners with its last-mile delivery programme called “I Have Space” to let them deliver packages to customers in their areas alongsi...

Flipkart is contemplating to go for partnership with local stores offering its customers a "touch and feel" experience, at least for some products.

"Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there," Flipkart chief corporate affairs officer Rajneesh Kumar said.

Online shopping may be getting more popular by the day but the lack of a "touch and feel" experience gnaws at them. This is one of the few key reasons why companies that exclusively have been selling online so far are now looking to go the brick and mortar way.