India's quick commerce apps are once again flexing their funny bone, this time with a sly dig at appraisal season blues. In a moment that has amused social media users, a marketing professional spotted that typing "appraisal" into the Zepto app brings up, quite literally, peanuts.
"Brands are so good at moment marketing. When you search 'appraisal' on @ZeptoNow, you find peanuts! That's crazy, no?" wrote X user Harshita, sharing a screenshot that shows peanut snacks popping up as search results. She clarified it wasn't a paid post, just a marketer's curiosity at work during a holiday scroll.
Brands are so good at moment marketing. When you search “appraisal” on @ZeptoNow you find peanuts! That's crazy, no??? pic.twitter.com/OaQU95adkc
— harshita (@viralbiryani) May 1, 2025
The playful jab, seen by many as a witty take on the appraisal season, quickly caught the attention of internet users online. Other users on X echoed the find, adding their screenshots.
Interestingly, Zepto isn't alone in this clever stunt. A quick search on Swiggy Instamart throws up similar peanut-themed results, while Blinkit goes a step further, offering not just peanut chikki but even kitchen utensils when you search for "appraisal."
I searched for "appraisal" on instamart and it showed peanuts 😭😭 pic.twitter.com/hL3AQiPMeU
— Manthan Gupta (@manthanguptaa) April 28, 2025
While none of the apps have officially confirmed whether this is a coordinated marketing move or just perfectly timed humour, Zepto had earlier hinted at the theme. In a recent Instagram reel, the platform showed two delivery agents walking into an office with butter and peanuts, a tongue-in-cheek nod to flattery getting rewarded with, well, peanuts.
Whether planned or accidental, the joke has struck a chord with internet users.
A user wrote, "Post appraisal effect."
Another user wrote, "Marketing is insane these days."
"Moment marketing at its best," the third user commented on X.
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