Take a look:
The infamous chai tea latte
Perhaps the most (in)famous example of the West appropriating Indian culture is the Starbucks chai tea latte. The drink, popular in the US, translates literally to 'tea tea latte', and is modelled after the Indian masala chai.
you know you have to hand in your Desi card if you drink chai tea latte.- 5igh. (@5aad) March 22, 2017
Handmade, woven 'Mohinders'... or jootis
For approximately Rs 10,000, you can order 'ethically handmade leather slip-on shoes'. Or you could buy the same thing for 1/10th of the price at any local artisans fair.
Mohinders: $ 150. Also known as Kamla Nagar jootis for Rs 2000 pic.twitter.com/JMaI1UeTLg- IndiaExplained (@IndiaExplained) October 12, 2017
Traditional Indian daybed 'charpoy'
Or, as we know it, the humble khatiya. An Australian ad selling a 'traditional Indian daybed charpoy' for 990 Australian dollars - approximately Rs 50,000 - recently left Indians stunned. You can read more about it here.
The charpoy bed is also available in the US
Biodegradable leaf bowls
Raw toothbrush or Miswak
The Miswak twig has been around in India and South Asia for over 7,000 years and has traditionally been used as a toothbrush. Now, however, a Czech company has repackaged it as a trendy raw toothbrush and is selling each twig for approximately Rs 300. No kidding. You can read more about it here.
Rebranded a miswak and selling for £4 lolhttps://t.co/oBEa2fu60U- (@IslamMoses) April 12, 2017
rawtoothbrush???? BRUH did they just gentrified the miswak pic.twitter.com/MFenaEXGoG- Abu Vimto (@IspeakG) April 12, 2017
A mooda or a woven side table
The traditional cane 'mooda' or stool, sometimes available for as low as a 100 bucks, has also been repackaged by the West as a woven side table. You can buy them for Rs 12,000.
Large Vintage Woven Rattan & Cane Style Retro Foot Stool/ Side Table - $185 (local pickup welcome. Please message us for shipping quotes.) Find new woven items for your every day #home #decor <<< link in bio @portlandrevibe #etsy! #bentwood #bamboo #rattan #francoalbini #vintage #antiques #antique #wicker #cane #bohemian #bohemian #portlandrevibe #table #furniture #home #homedecor #decor #homesweethome #interiordesign #city #chic #bohostyle #midcentury #midcenturymodern #mcm
I saw a mooda the other day packaged as a "woven side table" for $54. (Moda? Something.)- Meenakshi Madhavan (@reddymadhavan) May 7, 2017
Another example of desi drinks going global. Most of us have been forced to drink up our haldi doodh to cure every ailment from common cold to minor cuts, but the drink has now received a trendy makeover. Anybody up for Instagramming a turmeric latte?