In its new form, this 'rawtoothbrush,' as the product is marketed, is sold at 3.90 pounds or approximately Rs 315 for a single twig!
As is to be expected, Twitter was quick to jump up and point out that these 'revolutionary' raw toothbrushes have been around for centuries.
And they were not going to take it lying down
how has miswak been gentrified into a 'twigbrush' tauba tauba- (@MrPafrican) April 12, 2017
rawtoothbrush???? BRUH did they just gentrified the miswak pic.twitter.com/MFenaEXGoG- Abu Vimto (@IspeakG) April 12, 2017
Some were amused
Rebranded a miswak and selling for £4 lolhttps://t.co/oBEa2fu60U- (@IslamMoses) April 12, 2017
You can watch the full ad here:
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