A woman gets her arm inked with a Narendra Modi tattoo
Move over, Shah Rukh Khan. There's a new man in Garba town.
Till last year, young men and women in Ahmedabad flaunted temporary tattoos of Bollywood's rich and famous. This year, not so much.
"What better way than having Narendra Modi's tattoos on Garba revelers? There is a craze amongst the youth for making temporary tattoos and we in our own way are contributing to his popularity," said Jagruti Parmar, a tattoo artist at a parlour in Ahmedabad.
Mr Modi, the 64-year-old chief minister of Gujarat, is running for Prime Minister. And many in his home state want to do their bit for his campaign in the nine days of Garba - the dance all-nighters that are the highlight of the nine-day Navratra festival.
"Girls want to flaunt their tattoos with their backless
cholis (blouses). Apart from general tattoo designs, Narendra Modi tattoos are the latest trend during the Garba," said Shalini Saxena, who got a Modi tattoo on her back.
Mr Modi's young male supporters are getting his face imprinted on their biceps. So for this Garba season, it's all about "NaMo, shall we dance?"