Ahead of the national elections, BJP leader Vineet Agarwal Sharda urged people to vote for the party by chanting "kamal", the BJP symbol, quite literally.
In a viral video of the speech, Mr Sharda campaigned for Lok Sabha candidate Rajendra Agarwal in Meerut where in just over 30 seconds, the BJP leader chants 'kamal' over 35 times. He urged the people to elect Rajendra Agarwal for the third time amid loud cheers and sloganeering.
"Aapko sochna hoga, kamal chahiye ke kya chahiye (you have to think if you want Lotus or something else)," the politician said before ripping into a breathless chant of "kamal kamal kamal".
The politician's antics immediately garnered eyeballs where many, including PDP leader Mehbooba Mufti, who referred to him as "BJP's Gully Boy". Gully Boy is a recent Bollywood movie which puts Mumbai's rappers in the spotlight.
Watch the video here:
Various other Twitter users also called the BJP leader's campaign sloganeering a "rap", which immediately inspired numerous memes and spoofs.
One shared spoof video of a "rap battle" between US rapper Eminem and the BJP leader.
In the minute-long video, Mr Sharda also says if Rajendra Agarwal is voted to power then Prime Minister Narendra Modi will come as Lord Ram, Uttar Pradesh Chief Minister Yogi Adityanath as Lord Lakshman and Deputy Chief Minister Keshav Prasad Maurya as Lord Bharat. He was referring to mythological gods from the Hindu epic Ramayana.
Uttar Pradesh is a crucial battleground for the ruling BJP. Campaigning has been on in full swing in the state. Voting in the 80-seats of Uttar Pradesh begins on April 11 and will be held in 7 phases.