India's No.1 YouTuber Bhuvan Bam, who is known for his viral videos on 'BB Ki Vines', stepped out of his studio amid the Coronavirus lockdown to interview those who are rarely seen on trending videos - migrants and others who are suffering the worst of the pandemic. Earnings from the video will be used to help the migrants, the comic said.
The video, titled 'Lifeline of Society', was released as part of his popular channel 'Titu Talks' on Tuesday and had been viewed over 97 lakh times in under 48 hours.
"We are searching for verified NGOs, who may already be affiliated with YouTube or Facebook. We plan to donate the money earned to them, the people we can see around us, those I have interviewed...in the right proportion...We are talking to YouTube to connect us with verified NGOs," Mr Bam told NDTV.
So, in the latest edition of 'Titu Talks', Mr Bam, as 'Titu Mama', interviews farmers, electricians, transgenders and milkmen to understand their plight since the lockdown started in late March.
Mr Bam, best known for his tongue-in-cheek videos about a young middle-class boy, his friends and family, has often incorporated socially relevant, topical themes in his productions to raise awareness.
"I realised I can use 'Titu Talks' to do good and then came this episode. I never thought I will get to interview a farmer," Mr Bam said. In the clip, Mr Bam can he heard urging viewers to become stronger and end the practice of discrimination against the transgender community after the lockdown ends.
The video was shot, said the YouTuber, with all social distancing rules followed to prevent any infection.