- Comedian Kajol Srinivasan sparked debate online after questioning the label "single-origin paneer."
- Single-origin labels highlight traceability and unique qualities of food products.
- Some see it as a marketing tactic for premium pricing.
You may have heard of food products like single-origin coffee or chocolate. But have you ever come across something named single-origin paneer? When comedian Kajol Srinivasan happened to notice this label, she was left confused by what it meant. She took to X to share a funny musing about the same, and it has received a lot of interest online. It has sparked a discussion about the nature of gourmet food items, their labelling and their pricing. The viral post has also received many hilarious reactions from foodies on social media.
Also Read: Nani's Savage Response On Her Grandson's Demand For Gourmet Food Will Leave You In Splits
Comedian Kajol Srinivasan shared a photo of a package of Pride of Cows paneer, which is clearly described as being "single-origin." In her caption, she wondered whether that description meant the paneer came from "One farm? One cow? [or] One udder?" She also wondered, "Does paneer need to sound this gourmet?"
Wtf is single origin paneer? One farm? One cow? One udder? Also does paneer need to sound this gourmet? pic.twitter.com/w5aqAWPfcs
— Kajol Srinivasan (@LOLrakshak) October 23, 2025
In the comments, some people defended the label, saying that it was a marker of quality. Others poked fun at the idea and shared sarcastic 'theories' about what it meant. Some felt that it was simply a way to justify charging a higher price for the 'gourmet' paneer. Read some of the comments from X users below:
If it helps it sell better, why not? It would make more sense if this was organic. Then, the single source (a single organic farm) would have made a lot of sense. Also, we seem to care about A2 and A1 type of milk.
— Market Sniper (@ClownPrinceG) October 24, 2025
Oh come on ! You definitely know what it means ! It means from the same breed or flock ,just like honey can also come from bees who draw nectar from a patch of same flowers ! I use this brand sometimes and it's a little more expensive but quite good !
— Aparna Jaishankar (@AparnaJai) October 24, 2025
The question is: "Are people willing to pay more?"
— Dr. Naveen Sodem, PhD (@navsodem) October 23, 2025
If Yes, then there is a definite need to sound gourmet.
Took inspiration from single malt.
— Quotes of Wolf (@WolfQuot) October 24, 2025
One guy milked the cow, he is from highlands 😂
— Vinod_Java (@vinod_shankar) October 23, 2025
Just another gimmick. Don't fall for it !
— Pranshu Bansal (@pranshubansal8) October 24, 2025
At least it wasn't “artisanally crafted” by the cow
— Rohit Dhingra (@RDunfiltered) October 24, 2025
What Does Single Origin Mean?
"Single origin" means that a food product comes from one specific place - such as a single farm, region, or country - instead of being blended from multiple sources. It's often used for products like coffee, chocolate, tea, honey, or spices, where the location influences the flavour, aroma, and quality. For example, coffee grown in Ethiopia or chocolate made from Ghanaian cocoa beans will have their own distinctive taste because of the soil, climate, and local farming practices. When a product is labelled "single origin," it highlights its traceability and purity. Consumers know exactly where it comes from and can appreciate the unique characteristics tied to that origin.

Paneer is a staple in many Indian kitchens. Photo Credit: iStock
What Is Single-Origin Paneer?
In general, "Single origin paneer" would mean that the milk used to make the paneer comes from one specific farm or a single region, instead of being collected from multiple sources. Because the milk all comes from the same place, the paneer has a consistent texture, taste, and quality. This may reflect characteristics such as the cows' diet, the local climate, and the way the milk is handled.
In the case of the paneer product shown in the viral post earlier, the brand's website states that it is "made from single-origin milk from our own farm's nurtured cows."
Also Read: Is Your Paneer Authentic? Here Are 5 Easy Ways To Spot Fake Paneer
What Is Single-Origin Milk?
"Single origin milk" means that all the milk in a batch comes from one specific farm or a single group of farms in the same area, rather than being mixed from different sources. This usually gives the milk a more consistent taste and quality because it reflects the local environment, breed of cows, feed, and farming methods used there. For consumers, it tends to suggest freshness, transparency, and traceability, while also showcasing the unique flavour and quality of milk from that particular region or herd.
Are you craving paneer now? Here's how to make paneer at home easily.
Track Latest News Live on NDTV.com and get news updates from India and around the world