A still from the trailer of Minions
ruled the weekend at the US box office, racking up a massive $115.2 million in North America, for the second biggest animated film opening in history.
The Universal and Illumination Entertainment spinoff to
Despicable Me just missed the domestic record set by
Shrek the Third of $121.6 million in 2007, according to
variety.comThe entire cost of production of
Minions, amounted to $74 million. This is a modest number considering that Pixar and DreamWorks Animation routinely spend more than $100 million on their animated features.
The studio left nothing to chance when it came to reminding moviegoers why they loved the nattering, mischievous, highlighter-hued critters.
Universal partnered with the likes of Snapchat, McDonald's, and Amazon to deliver nearly $600 million in publicity and promotions, according to a recent article by Bloomberg.