Ather Rizta Hits 1 Lakh Sales Milestone Within A Year Of Launch

Ather Energy Limited, an Indian electric two-wheeler manufacturer, has announced that its family scooter called the Rizta has achieved a significant retail sales milestone with the dispatch of over 1 lakh units within a year of its debut in the country. The electric two-wheeler was launched in the country back in April 2024 and has been available for consumers to buy since June 2024.

Designed specifically for Indian households, the Rizta has played a crucial role in increasing Ather's customer base and enhancing its market share in states such as Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Odisha, and Chhattisgarh. The scooter currently makes up almost 60 per cent of Ather's overall sales volume. The manufacturer also claims that the EV has helped the brand grow in South India in Q4 FY25, as per Vahan Data.

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Commenting on the subject, Ravneet Phokela, Chief Business Officer, Ather Energy said, "Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers." 

"It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited," he added.

The Ather Rizta is currently sold at a starting price of Rs 1.05 lakh (ex-showroom). It comes with features like 56 litres of under-seat storage, a wide seat, and a spacious floorboard. It is also equipped with several safety and connectivity features. The list includes elements like SkidControl, which is a traction control system, Tow & Theft Alert system, an Emergency Stop System, and a 'Live Location Sharing' feature enabled by AtherStack 6. Additionally, the dashboard includes Google Maps for navigation.