Ather Electric Scooters To Get More Expensive From January 1; Check Details

Ather Energy will increase the prices of its electric scooters by up to Rs 3,000 across all models from January 1, 2026, citing higher input and component costs. Customers buying in December can avoid the hike and avail promotional benefits worth up to Rs 20,000 under the company's "Electric December" campaign.

Ather Price Hike From January 1

Ather said the revision of up to Rs 3,000 will apply to its entire scooter portfolio, with model-wise changes to be announced closer to implementation. The company attributed the increase to rising prices of raw materials, foreign exchange fluctuations, and higher costs of key electronic components in global markets.

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"Electric December" Year-end Offers

Through December, Ather is running its "Electric December" promotion in select cities, offering benefits of up to Rs 20,000 to offset the upcoming hike. The offer includes instant credit card EMI discounts, cash incentives, and a complimentary eight-year extended battery warranty on select models.

Current Product Portfolio

Ather's range comprises the performance-focused 450 series and the family-oriented Rizta scooter line, together spanning nine variants. The 450 series features multi-mode traction control, MagicTwist regenerative throttle, and connected features, including Google Maps navigation, WhatsApp alerts on the dashboard, and call and music control. The Rizta, which has crossed the 2 lakh sales mark, offers 56 litres of storage and features such as SkidControl, Fall Safe, and an Emergency Stop Signal.

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Sales Channels and Charging Network

Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather launched its first electric scooter in 2018 and now retails through experience centres across India as well as online via Amazon and Flipkart. As of September 30, 2025, the company operates 4,322 fast and neighbourhood chargers globally, including 4,282 in India and 40 across Nepal and Sri Lanka.