There's more in store for fans. Five lakh mobile phones with embedded behind-the-scene clippings and the film's trailer would be launched around September. The highlight would of course be Rajinikanth's autograph on the back of the phone. A mobile manufacturer has been roped in for this.
Kochadaiyaan is an adventure movie that would feature Deepika Padukone as Rajinikanth's lead lady. Directed by the superstar's younger daughter Soundarya R Ashwin, Oscar winner A R Rahman scores music.
Though originally, Rajinikanth was scheduled to make Rana, the project was temporarily shelved after the actor's kidney ailment that took him to Singapore for treatment. The innovative monetisation drive is expected to make good the losses, besides promoting the superstar's brand value.