On a typically overcast Monday, in a particularly Amazonian version of a ribbon-cutting ceremony for "the Spheres" - its giant glass-and-metal domes filled with tropical and rare plants - CEO Jeff Bezos asked the gathered attendees to look to the ceiling. A circular blue ring lit up, and the Amazon founder summoned its artificial intelligence assistant, Alexa, to officially open the building. (Bezos is also the owner of The Washington Post.)
"Okay, Jeff," Alexa's familiar voice sounded, as lights switched on and misters sprayed some of the more than 40,000 plants that stock the company's newest headquarters building. This architectural showstopper is a new Seattle landmark and Amazon workplace tool that could help the retail giant attract, retain and enhance the productivity and well-being of its fast-growing workforce.
While much of the nation has been obsessed with where Amazon will build its second headquarters, the focus Monday was on its hometown, where a gathering of Amazon executives and local officials - including Washington Gov. Jay Inslee and Seattle Mayor Jenny Durkan - appeared.
The striking architecture, designed by the firm NBBJ, includes more than 620 tons of steel and 2,643 panes of glass and no enclosed offices, desks or conference rooms. But the plants take center stage in the spheres, which cover half a city block downtown, sandwiched between two Amazon headquarters towers. A four-story "living wall" of plants towers over the sphere's interior. Rubi, the ficus tree originally planted at a tree farm in California in 1969, was lowered by crane through a temporary opening and replanted.
More than 400 species of plants, many of which are typically found in high tropical or subtropical altitudes and require cool temperatures, stock the three large domes, which come with an earthy, forest-like scent reminiscent of a botanical garden conservatory - but without the especially humid conditions that would be unacceptable to most workers. Asked about the choice of a tropical forest setting and Amazon's name, the company's senior manager of horticultural services, Ron Gagliardo, said "any connection to the Amazon rainforest is purely coincidental."
Workplace experts said The Spheres is an example of how the largest tech companies are taking those concepts to new heights. Research has shown that spending time in nature can increase performance on creative problem-solving tasks by 50 percent, as well as that adding plants to office settings can increase productivity by 15 percent. Multiple studies have linked greater daylight with improved worker health, productivity and ethical behavior.
Yet a 90-foot-tall biosphere stocked with "cloud forest ecosystem" plants moves that idea well beyond the typical application of putting more cubicles near windows or adding a few plants to a sky-lit atrium.
Apple opened its "spaceship" campus, Apple Park, in April, featuring the world's largest panels of curved glass, more than 9,000 trees and a blurring of the boundaries between nature and workspaces. Across Lake Washington from downtown Seattle is Redmond, where Microsoft recently built treehouses by Pete Nelson, host of Animal Planet's "Treehouse Masters," for employees to meet and work. The company also announced it was revamping its main campus there, a project that will include new biking and walking trails.
Meanwhile, Google is proposing a major new terraced complex in Sunnyvale, California, where employees will be able to move from one floor to the next by walking down a sloping outdoor path, as well as a new tent-like campus in Mountain View with "smile-shaped" clerestory windows and a "green loop" of indoor/outdoor spaces that wind through the building. Facebook's recent Frank Gehry-designed headquarters includes a nine-acre rooftop park.
"If you're going to be in Seattle and be a programmer, the biggest options are Amazon and Microsoft," Webb said. "They have to keep up. To me, it's all about attraction and retention. The unemployment rate is almost at an all-time low."
Plenty of Amazon's local workforce - Seattle is currently home to some 40,000 of Amazon's more than 500,000 global workers - at least, appear to agree. Schoettler said the reservation system for workers to check out the domes, which hold up to 1,000 people at one time, is booked through April.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)