Salvatore Genovese, who runs a seven-acre farm in Bedfordshire, England, recently told Sky News that the small but potent Carolina Reaper is perfectly fine to eat as long as it is done "correctly."
"We have sold, in the past couple of years or so, over half a million Carolina Reapers and I have never had any knowledge or any complaint of anyone having to be hospitalized," he told the news organization.
But, Genovese said, there's a way to eat the red pepper, explaining that it is not designed to "plonk it in your mouth and eat it."
"I would never do that and I wouldn't recommend it," he said. "Just cook with it - make a curry, infuse it slowly [and] take it out if you want to afterwards, and get the rich flavors from that superhot chile.
"The way I always put it, is treat it like salt. You're not going to take a handful of salt and put it in your food and say, 'Wow I've got a wicked salt kick.' Just use small amounts, use accordingly. If you want to do a chile contest, that's different."
The farmer was responding to a report published last week in the British Medical Journal (BMJ) about a 34-year-old man who was hospitalized with "thunderclap headaches" after participating in a chile contest where he ate a Carolina Reaper.
The study's authors argued that the pepper may have caused reversible cerebral vasoconstriction syndrome (RCVS), a condition in which the blood vessels in the brain constrict, causing severe headaches, according to the Cleveland Clinic.
But, as The Washington Post's Tim Carman reported, the authors may have been too quick to put the blame on the pepper:
Regardless, the news hasn't seemed to deter chile fans.
Although the website for Genovese's farm, called Love My Chillies, warns consumers to "FEAR THE REAPER," the peppers are currently out of stock. When the Carolina Reapers are available, a two-pound shipment sells for nearly $30.
The website directs skeptics to a video from the YouTube comedy series Good Mythical Morning, which took the "World's Hottest Pepper Challenge" back in 2014.
The video showed two talk-show hosts eat the Carolina Reaper, then writhe in pain for the next 10 minutes.
Lucy Jones, a dietitian in the United Kingdom, told Sky News that people with preexisting health conditions, such as asthma, should be cautious with superhot peppers.
"There have been case reports of it actually inducing asthma attacks," she said, "so people really need to think about their situation and their own health background when they decide whether they want to take on these food challenges."
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)